APPARATUSES, METHODS AND SYSTEMS FOR AD-HOC APPLICATIONS BASED ON ADVERTISEMENT

• US 20130346208A1
• Filed: 06/12/2013
• Published: 12/26/2013
• Est. Priority Date: 03/31/2005
• Status: Active Grant

• Current Assignee: Nokia Corporation
• Original Assignee: Nokia Corporation
• Inventors: Bouret, Christopher, Lonnfors, Mikko, Kinnunen, Jari P., Jacobs, Remeres, Kuismanen, Pekka A.
• Granted Patent: US 8,868,445 B2
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements
• CPC Class Codes: H04W 76/14 Direct-mode setup

Abstract

The disclosure details the implementation of apparatuses, methods and systems for a Framework for Ad-hoc Applications Based on Advertising (FAABA). The FAABA may employ short-range radio-frequency communications. The disclosure teaches mechanisms for providing targeted advertising in connection with ad-hoc applications/point-to-point (P2P) communications between user terminals. In a manner, the invention teaches general collection components for user terminals, which is responsible for collecting and maintaining a dynamic set of advertisements as a background operation. This allows the user terminals to initiate applications that are based on P2P communication, and furthermore, allows collections of pre-loaded advertisements to be provided to the user terminals along and/or during the P2P communications. Also, the FAABA teaches that after advertisements are stored in the receiving device, the advertisements can be tailored more closely to the interests of the user of the device and the advertisements can be filtered based on current context of the user.

Claims

1. A method, comprising:

receiving data on a mobile client device associated with a first user from encountered access points, wherein the data includes related placement information;

causing, at least in part, storage of the data in a buffer on the mobile client device associated with the first user;

receiving at the mobile client device associated with the first user, an additional communication from a nearby mobile client device associated with a second user; and

determining to display data from the buffer along with the additional communication.

2. The method of claim 1, wherein the received additional communication includes new data.

3. The method of claim 2, further comprising:

storing the new data in the buffer on the mobile client device associated with the first user; and

deleting old data in the buffer, if space is needed to store the new data.

4. The method of claim 1, further comprising:

generating a response to the received additional communication, and if the nearby mobile client device associated with the second user requests data stored in the buffer;

selecting the stored data and inserting them into the response as part of the generated response, wherein the stored data are selected based on the placement information; and

determining to respond to the received additional communication with the generated response.

5. The method of claim 4, wherein the stored data is selected based on placement information and the information includes criteria to constrain selections based on geographic locations, demographics, impression limits, profiles, dates, and times, or a combination thereof.

6. The method of claim 1, further comprising:

determining to provide an indication to the encountered access points that the mobile client device associated with the first user is ad-aware.

7. The method of claim 1, wherein the data is provided in one or more of an audio, graphical, multimedia, program, textual and video format.

8. An apparatus, comprising:

at least one processor; and

at least one memory including computer program code, for one or more programs,

the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following;

receive data associated from encountered access points, wherein the data includes related placement information;

cause, at least in part, storage of the data in a buffer on the apparatus;

receive an additional communication from a nearby client device; and

determine to display data from the buffer along with the additional communication.

9. The apparatus of claim 8, wherein the received additional communication includes new data.

10. The apparatus of claim 9, wherein the apparatus is further caused to:

store the new data in the buffer; and

delete old data in the buffer, if space is needed to store the new data.

11. The apparatus of claim 8, wherein the apparatus if further caused to:

generate a response to the received additional communication, and if the nearby mobile client device requests data stored in the buffer;

select the stored data and insert them into the response as part of the generated response, wherein the stored data is selected based on the placement information; and

determine to respond to the received additional communication with the generated response.

12. The apparatus of claim 11, wherein the stored data is selected based on placement information and the information includes criteria to constrain selections based on geographic locations, demographics, impression limits, profiles, dates, and times, or a combination thereof.

13. The apparatus of claim 8, wherein the apparatus if further caused to:

determine to provide an indication to the encountered access points that the apparatus is ad-aware.

14. The apparatus of claim 8, wherein the data is provided in one or more of an audio, graphical, multimedia, program, textual and video format.

15. A computer-readable storage medium carrying one or more sequences of one or more instructions which, when executed by one or more processors, cause an apparatus to at least perform the following steps:

receiving data from encountered access points, wherein the data includes related placement information;

causing, at least in part, storage of the data in a buffer on the apparatus;

receiving an additional communication from a nearby mobile client device; and

determining to display data from the buffer along with the additional communication.

16. The computer-readable storage medium of claim 15, wherein the received additional communication includes new data.

17. The computer-readable storage medium of claim 16, wherein the apparatus is caused to further perform:

storing the new data in the buffer; and

deleting old data in the buffer, if space is needed to store the new data.

18. The computer-readable storage medium of claim 15, wherein the apparatus is caused to further perform:

generating a response to the received additional communication, and if the nearby mobile client device requests data stored in the buffer;

selecting the stored data and inserting them into the response as part of the generated response, wherein the stored data are selected based on the placement information; and

determining to respond to the received additional communication with the generated response.

19. The computer-readable storage medium of claim 18, wherein the stored data is selected based on placement information and the information includes criteria to constrain selections based on geographic locations, demographics, impression limits, profiles, dates, and times, or a combination thereof.

20. The computer-readable storage medium of claim 15, wherein the apparatus is caused to further perform:

determining to provide an indication to the encountered access points that the apparatus is ad-aware.