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CONSUMER DECISION TREE GENERATION SYSTEM

  • US 20130346352A1
  • Filed: 06/21/2012
  • Published: 12/26/2013
  • Est. Priority Date: 06/21/2012
  • Status: Active Grant
First Claim
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1. A computer readable medium having instructions stored thereon that, when executed by a processor, causes the processor to generate a consumer decision tree (CDT) comprising a plurality of nodes, the generate the consumer decision tree comprising:

  • receiving customer purchasing data comprising transactions of a plurality of products each having at least one product attribute;

    for a product category, identifying a plurality of similar products from the purchasing data and one or more attributes corresponding to each similar product;

    assigning the product category as a current level of the CDT;

    determining a most significant attribute of the plurality of attributes for the current level;

    forming a next level of the CDT by dividing the most significant attribute into a plurality of sub-sections, wherein each sub-section corresponds to an attribute value of the most significant attribute; and

    assigning each of the sub-sections as the current level and repeating the determining the most significant attribute and forming the next level of the CDT for each sub-section until a terminal node is identified.

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