Passive Parameter Based Demographics Generation
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Abstract
A method for characterizing website visitors based on visitor passive parameters and using the characterization to select and/or market website content. The passive visitor parameters include data in the browser agent, time of a website visit, IP address, etc. Such visitor passive parameters are available each time a visitor visits a website. In a first step, a first embodiment of the method anonymously compares the visitor passive parameters with known demographics, for example, at financial websites, to create a statistical mapping between the visitor passive parameters and the demographics. In a second step, the mapping is used to estimate demographics data for future website visitors and then site content provided to the future website visitors is based on the estimated demographics.
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Citations
24 Claims
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1-10. -10. (canceled)
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11. A method comprising:
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obtaining one or more parameters corresponding to at least one visitor to a website, wherein the one or more parameters are associated with information other than personal information of the at least one visitor; and generating a correlation between the one or more parameters. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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18. A method comprising:
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obtaining two or more parameters corresponding to at least one visitor to a website, wherein one parameter of the two or more parameters is associated with personal information of the at least one visitor, wherein another parameter of the two or more parameters is associated with information other than personal information of the at least one visitor; and generating a correlation between the two or more parameters. - View Dependent Claims (19, 20)
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21. A method comprising:
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obtaining a correlation generated from a plurality of parameters, wherein parameters in the plurality of the parameters are associated with information other than personal information of at least one visitor of a website; and selecting one or more parameters out of the plurality of the parameters based on the correlation. - View Dependent Claims (22, 23)
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24. A method comprising:
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obtaining a correlation generated from a plurality of parameters, wherein one parameter of the plurality of parameters is associated with personal information of at least one visitor to a website, wherein another parameter of the plurality of parameters is associated with information other than personal information of the at least one visitor; and selecting one or more parameters out of the plurality of parameters based on the correlation, wherein the one or more parameters are associated with the information other than personal information of the at least one visitor.
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Specification