PRESENTATION OF AUGMENTED REALITY IMAGES ON MOBILE COMPUTING DEVICES

• US 20140002643A1
• Filed: 06/27/2012
• Published: 01/02/2014
• Est. Priority Date: 06/27/2012
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Aziz, Bilal, Do, Phuc K., Pierce, Justin M., Vodopia, Andrew D.
• Application Number:
  US13/534,518
• Publication Number:
  US 20140002643A1
• Time in Patent Office: Days
• US Class Current: 348/143
• CPC Class Codes: G06F 3/011 Arrangements for interaction with the human body, e.g. for user immersion in virtual reality blind teaching G09B21/00
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06V 20/20 in augmented reality scenes
• CPC Class Codes: H04M 1/72403 with means for local support of applications that increase the functionality
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/4223 Cameras H04N23/00 takes precedence
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/18 Closed-circuit television [CCTV] systems, i.e. systems in which the video signal is not broadcast
• CPC Class Codes: H04W 4/00 Services specially adapted for wireless communication networks; Facilities therefor

Abstract

In accordance with one or more embodiments of the present invention, methods and systems disclosed herein provide for presentation of augmented reality images on mobile computing devices. An example method includes determining a measure of user interaction with a mobile computing device. The method may also include determining whether a user attention criterion is met based on the measure. Further, the method may include presenting an augmented reality image on a display in response to determining that the user attention criterion is met.

Claims

1. A method comprising:

using at least a processor and memory for;

determining a measure of user interaction with a mobile computing device;

determining whether a user attention criterion is met based on the measure; and

in response to determining that the user attention criterion is met, presenting an augmented reality image on a display.

2. The method of claim 1, wherein determining the measure comprises determining an amount of time spent capturing an image of an object, and

wherein determining whether the user attention criterion is met comprises determining whether the user attention criterion is met based on the amount of time spent capturing the image of the object.

3. The method of claim 2, further comprising presenting the image of the object on the display simultaneously with the augmented reality image.

4. The method of claim 2, further comprising using an image capture device of the mobile computing device to capture the image of the object.

5. The method of claim 1, wherein presenting the augmented reality image on the display comprises presenting, on the display, one of an advertisement image, text, discount information, and product nutrition information.

6. The method of claim 1, further comprising:

receiving a plurality of bids from a plurality of entities;

selecting one of the bids, and

wherein the augmented reality image is associated with the selected bid.

7. The method of claim 6, wherein each bid is associated with a different augmented reality image.

8. The method of claim 6, further comprising conducting a payment transaction with the entity associated with the selected bid for presentation of the augmented reality image.

9. The method of claim 6, further comprising communicating to each of the entities one of user demographic data, user shopping cart content, and user shopping history.

10. A method comprising:

using at least a processor and memory of a mobile computing device for;

determining an amount of time spent capturing an image of an object within a retail environment;

generating statistical data associated with the object; and

communicating the amount of time spent and the statistical data to a serving computing device within the retail environment.

11. The method of claim 10, further comprising:

using an image capture device of the mobile computing device to capture images including images of the object; and

identifying the object within the captured images.

12. The method of claim 11, wherein identifying the object comprises determining that one of the object is picked up by a user and the object is placed away.

13. The method of claim 10, further comprising identifying the object based on whether the object is analyzed for nutritional information.

14. The method of claim 10, further comprising:

determining whether a user interacts with the mobile computing device to access information about the object; and

in response to determining that the user interacted with the mobile computing device to access information about the object, identifying the object.

15. The method of claim 14, wherein determining whether the user interacts with the mobile computing device comprises determining whether the user interacts with a social network about the object.

16. A method comprising:

using at least a processor and memory for;

identifying a plurality of objects within an image;

receiving a plurality of bids from a plurality of entities associated with the objects;

selecting one of the bids; and

presenting, on a display, an augmented reality image associated with the selected bid.

17. The method of claim 16, wherein each bid is associated with a different augmented reality image.

18. The method of claim 16, further comprising conducting a payment transaction with the entity associated with the selected bid for presentation of the augmented reality image.

19. The method of claim 16, further comprising communicating to each of the entities one of user demographic data, user shopping cart content, and user shopping history.

20. The method of claim 16, wherein presenting the augmented reality image on the display comprises presenting, on the display, one of an advertisement image, text, discount information, and product nutrition information.

21. The method of claim 16, wherein presenting the augmented reality image on the display comprises presenting, on the display, indicia for indicating a location of one of the objects.

22. A method comprising:

using at least a processor and memory for;

applying a criterion to each of a plurality of objects within one or more images captured by a mobile computing device within a retail environment;

determining whether one of the objects meets the criterion; and

in response to determining that one of the objects meets the criterion, implementing a predetermined action at a serving computing device.

23. The method of claim 22, further comprising communicating to the serving computing device the one or more images in response to determining that one of the objects meets the criterion.

24. The method of claim 22, wherein determining whether the one of the objects meets the criterion comprises recognizing whether the object is one of hazardous, contains a sign error, and misplaced within the retail environment.

25. The method of claim 22, wherein implementing the predetermined action comprises alerting personnel.