SYSTEM FOR MAKING PERSONALIZED OFFERS FOR BUSINESS FACILITATION OF AN ENTITY AND METHODS THEREOF

• US 20140006153A1
• Filed: 06/27/2013
• Published: 01/02/2014
• Est. Priority Date: 06/27/2012
• Status: Abandoned Application

• Current Assignee: Infosys Limited
• Original Assignee: Infosys Limited
• Inventors: Thangam, Sivaram Vargheese, Natarajan, Swaminathan, Subbarao, Venugopal, Arora, Sunil, Teli, Prasanna Nagesh, Pisipati, Radha Krishna
• Application Number:
  US13/929,768
• Publication Number:
  US 20140006153A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Systems and methods for leveraging social data by entities to acquire new customers through social channels are disclosed. Offers are personalized as these are transmitted based on the desire of the prospect, which may be expressed through network activities. The interest profile of members of social network communities is determined and offers are propagated through conduits having a high influence score. Implementation of these engines is disclosed. If there are multiple people connected to a conduit, the prospect whose degree of social interaction is high may be considered for making the offer available to the prospect.

Claims

1. A computer-implemented method for determining a prospect and a conduit pair, for one or more offers on an online social network, the method comprising:

selecting, using a selection module, at least one social network community associated with the conduit registered for a campaign of an entity with the one or more offers for business facilitation of the entity;

ranking, using a ranking module, each of the plurality of members of the at least one social network community, wherein the ranking is based on content preference information of the one or more offers;

calculating, using a calculation module, an influence score of the conduit on the shortlisted members;

wherein the members are shortlisted based on their ranking; and

identifying, using an identification module, the prospect and the conduit pair, wherein the one or more members with a high influence score are identified as the prospects.

2. The computer-implemented method in accordance with claim 1, wherein the plurality of members associated with the conduit are identified by generating a plurality of segments, wherein each segment corresponds to least one of the plurality of members based on social interactions of each of the plurality of members, wherein the segments are generated by applying data mining approaches on the gathered data.

3. The computer-implemented method in accordance with claim 1, wherein the ranking of each of the plurality of members comprises calculation of an interest profile score of each of the plurality of members to determine an affinity towards a marketable commodity selected from a group consisting of goods and services.

4. The computer-implemented method in accordance with claim 3, wherein the interest profile of each of the plurality of members is calculated by relating one or more transactional attributes of the offer with the social network community activities of each of the plurality of members.

5. The computer-implemented method in accordance with claim 1, wherein the entity comprises at least one of a web entity or a partnership or a disparate group or a business and a group of individuals or an individual or combinations thereof.

6. The computer-implemented method in accordance with claim 1, further comprising:

determining, using a determination module, if an offer for consideration, transmitted to one or more prospects, has been accepted;

identifying, using the identifying module, the one or more prospects as leads wherein the offer has been accepted; and

notifying, using a notifying module, the conduit with an electronic message regarding acceptance of the offer, wherein the conduit has been previously selected as a conduit for transmitting the offer to the lead.

7. A computer-implemented method of generating an offer, the method comprising:

selecting, using a selection module, at least one social network community associated with the conduit registered for a campaign of an entity with the one or more offers for business facilitation of the entity;

gathering, using a gathering module, activity data of each of the plurality of members of the at least one social network community;

segmenting, using a segmentation module, the plurality of members associated with the conduit, wherein each segment corresponds to least one of the plurality of members based on social interactions of each of the plurality of members, wherein the segments are generated by applying data mining approaches on the gathered data;

calculating, using a calculation module, an interest profile score of each of the plurality of members to determine an affinity towards a marketable commodity selected from a group consisting of goods and services;

calculating, using the calculation module, an influence score of the conduit on the shortlisted member;

wherein the members are shortlisted based on their interest profiles;

identifying, using an identification module, the prospect and the conduit pair, wherein the one or more members with a high influence score are identified as the prospects;

transmitting the offer for consideration, to each of the one or more prospects, wherein the offer is an electronic message containing an offer to avail services or buy goods provided by an entity;

notifying, using a notification module, the conduit with an electronic message regarding acceptance of the offer, wherein the conduit has been previously selected as a conduit for transmitting the offer to the lead.

8. The computer-implemented method in accordance with claim 7, wherein the entity comprises at least one of a web entity or a partnership or a disparate group or a business and a group of individuals or an individual or combinations thereof.

9. The computer-implemented method in accordance with claim 7, wherein the interest profile of each of the plurality of members is computed by relating one or more transactional attributes of the offer with the social network activity of each of the plurality of members.

10. An automated system for business facilitation by an entity on an online social network, the system configured to communicate between a server and at least one remote device via a network, the system comprising:

a data aggregation unit for monitoring and gathering the social network community'"'"'s activity for each of the plurality of members of an social network community;

an analytics unit which receives input from the data extraction unit and identifies relations between each of the plurality of members'"'"' social activity and the social network community; and

a facilitation unit to identify one or more prospects for transmitting at least one offer on behalf of a conduit registered for a campaign for the business facilitation of the entity;

wherein the conduit is associated with at least one of the plurality of members using the social network community.

11. The automated system in accordance with claim 10, the system further comprising:

a profile analyzer unit which receives input from the analytics unit for generating a plurality of segments, wherein each segment corresponds to least one of a plurality of members of an social network community; and

an optimization unit for ranking the plurality of members to determine one or more leads based on content preference information.

12. The automated system in accordance with claim 11, wherein the one or more prospects are selected based on the ranking of the plurality of members.

13. The automated system in accordance with claim 11, wherein the optimization unit is configured to compute an interest profile score for each of the plurality of members to determine an affinity towards a marketable commodity selected from a group consisting of goods and services.

14. The automated system in accordance with claim 10, wherein the facilitation engine is configured to compute an influence score of each of the plurality of members to determine one or more prospects.

15. The automated system in accordance with claim 10, wherein the entity comprises at least one of a web entity or a partnership or a disparate group or a business and a group of individuals or an individual or combinations thereof.

16. The automated system in accordance with claim 10, further comprising an incentivizing engine the incentivizing engine configured to:

determine, if an offer transmitted to one or more leads for a consideration has been accepted;

identify, the one or more prospects as leads wherein the offer has been accepted; and

notify, the conduit with an electronic message regarding acceptance of the offer,

wherein the incentivizing engine is configured to receive inputs from the facilitation engine.

17. A computer readable medium having a set of instructions for execution on a computing device, the set of instructions comprising:

data aggregation routine for monitoring and gathering the social network community'"'"'s activity for each of the plurality of members of an social network community, wherein the social network community is registered for a campaign for business facilitation of the entity;

an analytics routine which receives input from the data extraction unit and identifies relations between each of the plurality of members'"'"' social activity and the social network community; and

a facilitation routine to identify one or more prospects for transmitting at least one offer on behalf of a conduit registered for a campaign for the business facilitation of the entity;

wherein the conduit is associated with at least one of the plurality of members using the social network community