DETERMINING THE RELEVANCE OF OFFERS
First Claim
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1. A computer-implemented method of creating an offer profile, the method comprising:
- associating with an offer, a plurality of consumer communications unrelated to the offer, a subset of the plurality of consumer communications being associated with consumers to which the offer was previously sent; and
creating, via a processor, a profile for the offer based at least in part on statistical properties of the plurality of consumer communications unrelated to the offer.
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Abstract
Offers are targeted to consumers by comparing offer profiles and consumer profiles. Offer profiles are created by analyzing the cumulative content of communications associated with consumers who respond to the offers. Consumer profiles are created by analyzing the cumulative content of communications associated with a user of an electronic communications system. An offer may be selected to be sent to a user based on the relative similarity between the user'"'"'s consumer profile and the offer profile.
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Citations
20 Claims
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1. A computer-implemented method of creating an offer profile, the method comprising:
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associating with an offer, a plurality of consumer communications unrelated to the offer, a subset of the plurality of consumer communications being associated with consumers to which the offer was previously sent; and creating, via a processor, a profile for the offer based at least in part on statistical properties of the plurality of consumer communications unrelated to the offer. - View Dependent Claims (2, 3, 4, 5)
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6. A system for creating an offer profile, the system comprising:
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a profile server configured for associating with an offer, a plurality of consumer communications unrelated to the offer, a subset of the plurality of consumer communications being associated with consumers to which the offer was previously sent; and the profile server further configured for creating a profile for the offer based at least in part on statistical properties of the plurality of consumer communications unrelated to the offer. - View Dependent Claims (7, 8, 9)
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10. A computer-implemented method of creating a consumer profile, the method comprising:
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associating with a consumer a plurality of communications, a communication included in the plurality of communications when the consumer is at least one of a sender of the communication, a recipient of the communication, or referenced in the communication; and creating, via a processor, a profile for the consumer based at least in part on statistical properties of the plurality of communications. - View Dependent Claims (11, 12, 13, 14)
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15. A system for creating a consumer profile, the method comprising:
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a mail server configured for associating with a consumer a plurality of communications, a communication included in the plurality of communications when the consumer is at least one of a sender of the communication, a recipient of the communication, or referenced in the communication; and a profile server configured for creating a profile for the consumer based at least in part on statistical properties of the plurality of communications. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification