Systems and Methods for Online Publishing and Content Syndication

• US 20140006931A1
• Filed: 08/28/2013
• Published: 01/02/2014
• Est. Priority Date: 02/28/2011
• Status: Active Grant

• Current Assignee: Yieldmo, Inc.
• Original Assignee: Free Range Content, Inc.
• Inventors: Pettitt, John Philip, Mckinley, Katherine Elizabeth, Mcelreavy, Timothy Sean
• Granted Patent: US 9,779,067 B2
• Time in Patent Office: Days
• US Class Current: 715/234
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/55 Push-based network services

Abstract

A system and method of republishing and syndicating digital content for use by consumer readers, comprising allowing a publisher to register with a syndication engine, to indicate content that the publisher wishes to make available for syndication, and to indicate at least one monetization model for the content. Upon registering with the syndication engine, transmitting a republish control for the publisher to embed in the content. Upon a republisher requesting to view content from the publisher, causing the publisher to transmit the content, including the republish control, to the republisher. If the republisher desires to republish the content, allowing the republisher to select the republish control. Causing transmission of a republish request to the syndication engine in response to selection of the republish control. Then transmitting a unique embed code to the republisher for embedding into a republisher webpage to facilitate republishing of the content from the publisher.

Claims

1. A system configured to re-publish and syndicate digital content from a content publisher for use by a consumer reader, comprising:

a content republisher;

a syndication engine; and

a republish control configured to enable the republisher to syndicate and republish content, the republish control being provided on a content webpage hosted by the publisher and configured to produce a code that the republisher can embed in its webpage with which to insert the content for syndication and republishing.

2. The system of claim 1, wherein the webpage hosted by the republisher is configured to be viewed by a consumer reader and where the webpage is configured to include content from the publisher.

3. The system of claim 1, wherein the republished content is configured to include advertisements inserted by at least one other entity.

4. The system of claim 1, wherein the syndication engine is further configured to insert analytics code in the content to be inserted into the republisher'"'"'s webpage in the consumer reader'"'"'s browser.

5. The system of claim 2, wherein the republish control is configured to instruct a browser displaying a webpage to execute a function to transmit a republish request to the syndication engine.

6. The system of claim 1, wherein the syndication engine includes a content preparation/creation module configured to create a content from content on a webpage hosted by a publisher.

7. The system of claim 6, wherein the content is configured to include functions that allow the content to be formatted according to the republisher'"'"'s webpage format.

8. The system of claim 7, wherein the republisher'"'"'s webpage format includes HTML elements.

9. The system of claim 7, wherein the content includes at least one function that when executed adapts the content for display in a placeholder in a webpage, the placeholder being determined by any one of the group consisting of the republisher'"'"'s webpage design, the size of the viewer'"'"'s browser window, and the display device accessing the republished content.

10. The system of claim 7, configured to receive a request for the content from the syndication engine in response to a browser on a consumer reader executing the embedded code in the republisher'"'"'s webpage, the request including an identifier of the content requested, and an identifier of the republisher.

11. A method of republishing and syndicating digital content for use by consumer readers, comprising:

allowing a publisher to register with a syndication engine, to indicate content that the publisher wishes to make available for syndication, and to indicate at least one monetization model for the content;

upon registering with the syndication engine, transmitting a republish control for the publisher to embed in the content;

upon a republisher requesting to view content from the publisher, causing the publisher to transmit the content, including the republish control, to the republisher; and

if the republisher desires to republish the content, allowing the republisher to select the republish control;

causing transmission of a republish request to the syndication engine in response to selection of the republish control; and

transmitting a unique embed code to the republisher for embedding into a republisher webpage to facilitate republishing of the content from the publisher.

12. The method of claim 11, wherein the syndication engine hosts a webpage configured to allow the publisher to select various content republication options.

13. The method of claim 11, wherein the republish request indicates the identity of the republisher as well as the content to be republished.

14. The method of claim 11, further comprising allowing the republisher to select a payment or licensing option prior to receiving the unique embed code from the syndication engine.

15. The method of claim 11, further comprising:

causing the republisher to transmit to the reader the unique embed code;

executing the embed code when a browser on the consumer reader loads the webpage from the republisher;

transmitting a request for content to insert into the webpage; and

causing the syndication engine to transmit a content to the consumer reader for insertion into the webpage.

16. The method of claim 15, further comprising causing the content to be reformatted according to the webpage format into which it is inserted.

17. The method of claim 11, wherein the syndication engine,

upon receiving a republication request, creates the embed code to uniquely identify the republisher and the content for republishing;

and

uses the identity of the republisher to ensure that the republication is approved before transmitting the content.

18. The method of claim 11, further comprising removing portions of data from the content that a publisher does not want republished.

19. The method of claim 11, further comprising allowing a publisher to designate which elements to include in the content.

20. The method of claim 11, further comprising:

parsing elements on a webpage; and

prompting the publisher to select elements to include in the content.