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EXPOSURE OF PUBLIC INTERNET PROTOCOL ADDRESSES IN AN ADVERTISING EXCHANGE SERVER TO IMPROVE RELEVANCY OF ADVERTISEMENTS

  • US 20140007157A1
  • Filed: 09/04/2013
  • Published: 01/02/2014
  • Est. Priority Date: 11/26/2008
  • Status: Active Grant
First Claim
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1. A method of a client device comprising:

  • applying an automatic content recognition algorithm to determine a content identifier of an audio-visual data; and

    associating the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement data provided by a content provider and the content identifier,wherein the advertisement data is generated through an advertising exchange server based on the content identifier of the audio-visual data and a public internet-protocol address associated with an application requesting the advertisement data.

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