METHODS FOR AND APPARATUS FOR PROVIDING ADVICE BASED UPON EMOTIONAL MOTIVATORS
First Claim
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1. A method for matching one or both of a Product and a service with a Purchaser wherein said matching is based upon emotional motivators and emotional qualifiers, the apparatus comprising:
- receiving via a digital communications network one or more indications of Emotional Motivators associated with the Purchaser;
receiving a list of Emotional Qualifiers associated with respective Products;
transmitting via the digital communications network a Purchaser interface for inputting a selection of a type of Product the Purchaser has interest in;
receiving via the digital communications network a selection of a type of Product the Purchaser has interest in;
receiving a list of Emotional Qualifiers associated with Products of the type the Purchaser has interest in;
correlating Emotional Motivators associated with the Purchaser with Emotional Qualifiers associated with the Products of the type the Purchaser has interest in; and
transmitting data descriptive of Products with correlated Emotional Motivators and Emotional Qualifiers.
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Abstract
The present invention provides methods and apparatus for associating Products with Emotional Qualifiers and Purchasers with Emotional Motivators. The associations may then be used to provide advice on a decision to Purchase or other decision.
6 Citations
10 Claims
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1. A method for matching one or both of a Product and a service with a Purchaser wherein said matching is based upon emotional motivators and emotional qualifiers, the apparatus comprising:
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receiving via a digital communications network one or more indications of Emotional Motivators associated with the Purchaser; receiving a list of Emotional Qualifiers associated with respective Products; transmitting via the digital communications network a Purchaser interface for inputting a selection of a type of Product the Purchaser has interest in; receiving via the digital communications network a selection of a type of Product the Purchaser has interest in; receiving a list of Emotional Qualifiers associated with Products of the type the Purchaser has interest in; correlating Emotional Motivators associated with the Purchaser with Emotional Qualifiers associated with the Products of the type the Purchaser has interest in; and transmitting data descriptive of Products with correlated Emotional Motivators and Emotional Qualifiers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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Specification