Delivering Personalized Media Items to a User of Interactive Television by Using Scrolling Tickers in a Hierarchical Manner

• US 20140013359A1
• Filed: 09/09/2013
• Published: 01/09/2014
• Est. Priority Date: 03/06/2010
• Status: Abandoned Application

• Current Assignee: Yang Pan
• Original Assignee: Yang Pan
• Inventors: Pan, Yang
• Application Number:
  US14/022,179
• Publication Number:
  US 20140013359A1
• Time in Patent Office: Days
• US Class Current: 725/60
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/441 Acquiring end-user identification , e.g. using personal code sent by the remote control or by inserting a card
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/488 Data services, e.g. news ticker systems specially adapted for using meteorological information in broadcast systems H04H60/71
• CPC Class Codes: H04N 21/4886 for displaying a ticker, e.g. scrolling banner for news, stock exchange, weather data
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system and method of delivering a personalized media item to a user of an interactive television is disclosed. The system comprises a television terminal, a computing device and a remote control device. The computing device further comprises a set top box. The computing device may be connected to a server through a communication network. The system stores a personal profile for each of its users. The user'"'"'s identity is determined after a user switches on the television. Media items organized by media categories are stored in the computing device. A user may select a media item through a hierarchical user interface based upon scrolling tickers on the television terminal

Claims

1. A method of rendering an advertising message to a user of an interactive television system comprising a television terminal, a computing device and a personal mobile device, the method comprising:

a. establishing an ad hoc wireless communication link between the personal mobile device and the computing device;

b. determining identity of the user by transmitting the user'"'"'s identity from the personal mobile device to the computing device;

c. selecting by the computing device a plurality of advertising messages organized by advertising categories and sub advertising categories in hierarchical manner in accordance with the identity of the user;

d. displaying by the computing device on the television terminal a plurality of advertising categories in a first hierarchical level by employing a first group of scrolling tickers;

e. selecting by the user through the personal mobile device one of the first group of scrolling tickers, said ticker representing one of the advertising categories;

f. displaying by the computing device on the television terminal a plurality of sub advertising categories in a second hierarchical level by employing a second group of scrolling tickers;

g. selecting by the user through the personal mobile device one of the second group of scrolling tickers, said one ticker representing one of said sub advertising categories; and

h. rendering a detailed content of the selected ticker in the second group on a display of the personal mobile device.

2. The method as recited in claim 1, wherein said method further comprises removing said first group of tickers from the television terminal while the second group of tickers is being displayed.

3. The method as recited in claim 1, wherein said detailed content is rendered in a form of video program.

4. The method as recited in claim 1, wherein said method further comprises establishing or updating a user'"'"'s personal profile by using the computing device.

5. The method as recited in claim 1, wherein said method further comprises transmitting the detailed content from the computing device to the personal mobile device through the ad hoc wireless communication link.

6. A method of rendering an advertising message using an interactive television system comprising a television terminal, a computing device and a plurality of personal mobile devices from a plurality of users, the method comprising:

a. establishing ad hoc wireless communication links between the personal mobile devices and the computing device;

b. determining identities of each of the users by employing the personal mobile devices;

c. selecting a plurality of advertising messages organized by advertising categories and sub advertising categories in a hierarchical manner in accordance with a predetermined algorithm based upon the identities of the user;

d. displaying by the computing device on the television terminal a plurality of advertising categories in a first hierarchical level by employing a first group of scrolling tickers;

e. selecting by one of the users, through one of the personal mobile devices, one of the first group of scrolling tickers, said ticker representing one of the advertising categories;

f. displaying by the computing device on a display of said one of the personal mobile devices a plurality of sub advertising categories in a second hierarchical level by employing a second group of scrolling tickers;

g. selecting by the user, through said one of the personal mobile devices, one of the second group of scrolling tickers, said ticker representing one of said sub advertising categories; and

h. rendering a detailed content of the selected ticker of the second group on the display of said one of the personal mobile devices.

7. The method as recited in claim 6, wherein said method further comprises transmitting the identities of the users from the personal mobile device to the computing device through the ad hoc links.

8. The method as recited in claim 6, wherein said method further comprises transmitting the detailed content from the computing device to said one of the personal mobile devices through one of the ad hoc wireless communication links.

9. The method as recited in claim 6, wherein said detailed content is rendered in a form of video program.

10. The method as recited in claim 6, wherein said predetermined algorithm further comprises selecting common advertising categories of the users based upon the identities of the users.

11. The method as recited in claim 6, wherein said predetermined algorithm further comprises selecting advertising categories based upon predetermined weights of the users.

12. A method of rendering an advertising message to a user of an interactive television system comprising a television terminal, a computing device and a personal mobile device, the method comprising:

a. establishing an ad hoc wireless communication link between the personal mobile device and the computing device;

b. determining identity of the user by transmitting the user'"'"'s identity from the personal mobile device to the computing device;

c. selecting by the computing device a plurality of advertising messages organized by advertising categories and sub advertising categories in hierarchical manner in accordance with the identity of the user;

d. displaying by the computing device on the television terminal a plurality of advertising categories in a first hierarchical level by employing a first group of scrolling tickers;

e. selecting by the user through the personal mobile device one of the first group of scrolling tickers, said ticker representing one of the advertising categories;

f. displaying by the computing device on the television terminal a plurality of sub advertising categories in a second hierarchical level by employing a second group of scrolling tickers;

g. selecting by the user through the personal mobile device one of the second group of scrolling tickers, said one ticker representing one of said sub advertising categories; and

h. rendering a detailed content of the selected ticker in the second group on the television terminal.

13. The method as recited in claim 12, wherein said method further comprises removing said first group of tickers from the television terminal while the second group of tickers is being displayed.

14. The method as recited in claim 12, wherein said detailed content is rendered in a form of video program.

15. The method as recited in claim 12, wherein said method further comprises establishing or updating a user'"'"'s personal profile by using the computing device.

16. The method as recited in claim 12, wherein said method further comprises transmitting the detailed content from the computing device to the personal mobile device through the ad hoc wireless communication link.