×

Delivering Personalized Media Items to a User of Interactive Television by Using Scrolling Tickers in a Hierarchical Manner

  • US 20140013359A1
  • Filed: 09/09/2013
  • Published: 01/09/2014
  • Est. Priority Date: 03/06/2010
  • Status: Abandoned Application
First Claim
Patent Images

1. A method of rendering an advertising message to a user of an interactive television system comprising a television terminal, a computing device and a personal mobile device, the method comprising:

  • a. establishing an ad hoc wireless communication link between the personal mobile device and the computing device;

    b. determining identity of the user by transmitting the user'"'"'s identity from the personal mobile device to the computing device;

    c. selecting by the computing device a plurality of advertising messages organized by advertising categories and sub advertising categories in hierarchical manner in accordance with the identity of the user;

    d. displaying by the computing device on the television terminal a plurality of advertising categories in a first hierarchical level by employing a first group of scrolling tickers;

    e. selecting by the user through the personal mobile device one of the first group of scrolling tickers, said ticker representing one of the advertising categories;

    f. displaying by the computing device on the television terminal a plurality of sub advertising categories in a second hierarchical level by employing a second group of scrolling tickers;

    g. selecting by the user through the personal mobile device one of the second group of scrolling tickers, said one ticker representing one of said sub advertising categories; and

    h. rendering a detailed content of the selected ticker in the second group on a display of the personal mobile device.

View all claims
  • 0 Assignments
Timeline View
Assignment View
    ×
    ×