Delivering Personalized Media Items to a User of Interactive Television by Using Scrolling Tickers in a Hierarchical Manner
First Claim
1. A method of rendering an advertising message to a user of an interactive television system comprising a television terminal, a computing device and a personal mobile device, the method comprising:
- a. establishing an ad hoc wireless communication link between the personal mobile device and the computing device;
b. determining identity of the user by transmitting the user'"'"'s identity from the personal mobile device to the computing device;
c. selecting by the computing device a plurality of advertising messages organized by advertising categories and sub advertising categories in hierarchical manner in accordance with the identity of the user;
d. displaying by the computing device on the television terminal a plurality of advertising categories in a first hierarchical level by employing a first group of scrolling tickers;
e. selecting by the user through the personal mobile device one of the first group of scrolling tickers, said ticker representing one of the advertising categories;
f. displaying by the computing device on the television terminal a plurality of sub advertising categories in a second hierarchical level by employing a second group of scrolling tickers;
g. selecting by the user through the personal mobile device one of the second group of scrolling tickers, said one ticker representing one of said sub advertising categories; and
h. rendering a detailed content of the selected ticker in the second group on a display of the personal mobile device.
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Accused Products
Abstract
A system and method of delivering a personalized media item to a user of an interactive television is disclosed. The system comprises a television terminal, a computing device and a remote control device. The computing device further comprises a set top box. The computing device may be connected to a server through a communication network. The system stores a personal profile for each of its users. The user'"'"'s identity is determined after a user switches on the television. Media items organized by media categories are stored in the computing device. A user may select a media item through a hierarchical user interface based upon scrolling tickers on the television terminal
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Citations
16 Claims
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1. A method of rendering an advertising message to a user of an interactive television system comprising a television terminal, a computing device and a personal mobile device, the method comprising:
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a. establishing an ad hoc wireless communication link between the personal mobile device and the computing device; b. determining identity of the user by transmitting the user'"'"'s identity from the personal mobile device to the computing device; c. selecting by the computing device a plurality of advertising messages organized by advertising categories and sub advertising categories in hierarchical manner in accordance with the identity of the user; d. displaying by the computing device on the television terminal a plurality of advertising categories in a first hierarchical level by employing a first group of scrolling tickers; e. selecting by the user through the personal mobile device one of the first group of scrolling tickers, said ticker representing one of the advertising categories; f. displaying by the computing device on the television terminal a plurality of sub advertising categories in a second hierarchical level by employing a second group of scrolling tickers; g. selecting by the user through the personal mobile device one of the second group of scrolling tickers, said one ticker representing one of said sub advertising categories; and h. rendering a detailed content of the selected ticker in the second group on a display of the personal mobile device. - View Dependent Claims (2, 3, 4, 5)
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6. A method of rendering an advertising message using an interactive television system comprising a television terminal, a computing device and a plurality of personal mobile devices from a plurality of users, the method comprising:
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a. establishing ad hoc wireless communication links between the personal mobile devices and the computing device; b. determining identities of each of the users by employing the personal mobile devices; c. selecting a plurality of advertising messages organized by advertising categories and sub advertising categories in a hierarchical manner in accordance with a predetermined algorithm based upon the identities of the user; d. displaying by the computing device on the television terminal a plurality of advertising categories in a first hierarchical level by employing a first group of scrolling tickers; e. selecting by one of the users, through one of the personal mobile devices, one of the first group of scrolling tickers, said ticker representing one of the advertising categories; f. displaying by the computing device on a display of said one of the personal mobile devices a plurality of sub advertising categories in a second hierarchical level by employing a second group of scrolling tickers; g. selecting by the user, through said one of the personal mobile devices, one of the second group of scrolling tickers, said ticker representing one of said sub advertising categories; and h. rendering a detailed content of the selected ticker of the second group on the display of said one of the personal mobile devices. - View Dependent Claims (7, 8, 9, 10, 11)
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12. A method of rendering an advertising message to a user of an interactive television system comprising a television terminal, a computing device and a personal mobile device, the method comprising:
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a. establishing an ad hoc wireless communication link between the personal mobile device and the computing device; b. determining identity of the user by transmitting the user'"'"'s identity from the personal mobile device to the computing device; c. selecting by the computing device a plurality of advertising messages organized by advertising categories and sub advertising categories in hierarchical manner in accordance with the identity of the user; d. displaying by the computing device on the television terminal a plurality of advertising categories in a first hierarchical level by employing a first group of scrolling tickers; e. selecting by the user through the personal mobile device one of the first group of scrolling tickers, said ticker representing one of the advertising categories; f. displaying by the computing device on the television terminal a plurality of sub advertising categories in a second hierarchical level by employing a second group of scrolling tickers; g. selecting by the user through the personal mobile device one of the second group of scrolling tickers, said one ticker representing one of said sub advertising categories; and h. rendering a detailed content of the selected ticker in the second group on the television terminal. - View Dependent Claims (13, 14, 15, 16)
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Specification