Brand Health Measurement - Investment Optimization Model
First Claim
1. A computer-implementable method for optimizing brand equity return on investment (ROI), comprising:
- receiving original input data associated with a plurality of brand equity variables;
processing the original input data to generate a first brand equity value, the input data processed by a brand equity ROI model;
processing the first brand equity value to generate a dependent variable;
changing input data corresponding to an individual brand equity variable of the plurality of brand equity variables to generate changed input data;
using the brand equity ROI model to process the original input data, the dependent variable, and the changed input data with to generate a second brand equity value; and
processing the first and second brand equity values to determine the effect of the changed data on the first brand equity value.
12 Assignments
0 Petitions
Accused Products
Abstract
A system and method are disclosed for optimizing brand equity return on investment (ROI). Original input data associated with a plurality of brand equity variables is processed using a brand equity ROI model to generate a first brand equity value, which in turn is processed to generate a dependent variable. Input data corresponding to an individual brand equity variable is then processed to generate changed input data, which in turn is processed by the brand equity ROI model with the original input data and the dependent variable to generate a second brand equity value. The first and second brand equity values are then processed to determine the effect of the changed data on the first brand equity value.
17 Citations
18 Claims
-
1. A computer-implementable method for optimizing brand equity return on investment (ROI), comprising:
-
receiving original input data associated with a plurality of brand equity variables; processing the original input data to generate a first brand equity value, the input data processed by a brand equity ROI model; processing the first brand equity value to generate a dependent variable; changing input data corresponding to an individual brand equity variable of the plurality of brand equity variables to generate changed input data; using the brand equity ROI model to process the original input data, the dependent variable, and the changed input data with to generate a second brand equity value; and processing the first and second brand equity values to determine the effect of the changed data on the first brand equity value. - View Dependent Claims (2, 3, 4, 5, 6)
-
-
7. A system comprising:
-
a processor; a data bus coupled to the processor; and a non-transitory, computer-readable storage medium embodying computer program code, the non-transitory, computer-readable storage medium being coupled to the data bus, the computer program code interacting with a plurality of computer operations and comprising instructions executable by the processor and configured for; receiving original input data associated with a plurality of brand equity variables; processing the original input data to generate a first brand equity value, the input data processed by a brand equity ROI model; processing the first brand equity value to generate a dependent variable; changing input data corresponding to an individual brand equity variable of the plurality of brand equity variables to generate changed input data; using the brand equity ROI model to process the original input data, the dependent variable, and the changed input data with to generate a second brand equity value; and processing the first and second brand equity values to determine the 22 effect of the changed data on the first brand equity value. - View Dependent Claims (8, 9, 10, 11, 12)
-
-
13. A non-transitory, computer-readable storage medium embodying computer program code, the computer program code comprising computer executable instructions configured for:
-
receiving original input data associated with a plurality of brand equity variables; processing the original input data to generate a first brand equity value, the input data processed by a brand equity ROI model; processing the first brand equity value to generate a dependent variable; changing input data corresponding to an individual brand equity variable of the plurality of brand equity variables to generate changed input data; using the brand equity ROI model to process the original input data, the dependent variable, and the changed input data with to generate a second brand equity value; and processing the first and second brand equity values to determine the effect of the changed data on the first brand equity value. - View Dependent Claims (14, 15, 16, 17, 18)
-
Specification