Method and System for Providing Network Based Target Advertising and Encapsulation
First Claim
Patent Images
1. A method for targeting advertising over a network, comprising:
- receiving an ad request from a user node at a right of first refusal ad service, wherein the ad request is initiated based on content received at the user node from a content provider;
identifying the content provider at the right of first refusal ad service based on the ad request;
determining at least one demographic corresponding to the user node;
determining whether an ad corresponds to the determined demographic;
determining a default ad service based on the content provider, wherein the default ad service is independent, separate, and distinct from the right of first refusal ad service;
initiating a pass request at the right of first refusal ad service based on the ad and default ad service determinations;
passing the ad request to the default ad service based on the pass request; and
processing retrieved content, wherein the retrieved content comprises at least a portion of content from the content provider.
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Abstract
A telecommunication system implements a method for providing a targeted on-line advertisement to a user accessing a content provider node of the system. An ad is requested from a user node. A content provider is identified at a right of first refusal ad service based on the ad request. At least one demographic corresponding to the user node is determined. Whether an ad corresponds to the determined demographic is determined. A default ad service is determined based on the content provider. The ad request is passed to a default ad service. Retrieved content is processed.
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Citations
109 Claims
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1. A method for targeting advertising over a network, comprising:
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receiving an ad request from a user node at a right of first refusal ad service, wherein the ad request is initiated based on content received at the user node from a content provider; identifying the content provider at the right of first refusal ad service based on the ad request; determining at least one demographic corresponding to the user node; determining whether an ad corresponds to the determined demographic; determining a default ad service based on the content provider, wherein the default ad service is independent, separate, and distinct from the right of first refusal ad service; initiating a pass request at the right of first refusal ad service based on the ad and default ad service determinations; passing the ad request to the default ad service based on the pass request; and processing retrieved content, wherein the retrieved content comprises at least a portion of content from the content provider. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104, 105, 106, 107)
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108. A system for providing targeted ads over a network, comprising:
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a user node; a content provider node in communication with the user node via a network; a right of first refusal ad service node in communication with the user node and the content provider node via the network; a default ad service node, independent, separate, and distinct from the right of first refusal ad service node, in communication with the user node, the content provider node, and the right of first refusal ad service node via a network; wherein the user node requests content from the content provider node based on input from a user, receives provided content including right of first refusal ad service ad request code, issues a first ad request based on the right of first refusal ad service ad request code, wherein the first ad request requests an ad from the right of first refusal ad service, receives default ad service ad request code, issues a second ad request based on the default ad service ad request code, and wherein the second ad request requests an ad from the default ad service node; wherein the content provider node provides the content to the user node including the right of first refusal ad service ad request code; wherein the right of first refusal ad service node receives the first ad request, identifies the content provider node associated with the first ad request, processes retrieved content, wherein the retrieved content comprises at least a portion of content from the content provider, determines whether a right of first refusal ad service ad corresponds to a determined demographic corresponding to the user node, determines a default ad service based on the identified content provider, and passes the first ad request based on the corresponding demographic determination and the default ad service determination, wherein passing the first ad request comprises providing the default ad service ad request code; and wherein the default ad service receives the second ad request.
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109. A computer readable storage medium comprising computer executable instructions which, when executed by a processor, cause the processor to perform a method of targeting advertising over a network, comprising:
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receiving an ad request from a user node at a right of first refusal ad service, wherein the ad request is initiated based on content received at the user node from a content provider; identifying the content provider at the right of first refusal ad service based on the ad request; determining at least one demographic corresponding to the user node; determining whether an ad corresponds to the determined demographic; determining a default ad service based on the content provider, wherein the default ad service is independent, separate, and distinct from the right of first refusal ad service; initiating a pass request at the right of first refusal ad service based on the ad and default ad service determinations; passing the ad request to the default ad service based on the pass request; and processing retrieved content, wherein the retrieved content comprises at least a portion of content from the content provider.
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Specification