FRAMEWORK FOR PRODUCT PROMOTION AND ADVERTISING USING SOCIAL NETWORKING SERVICES
First Claim
1. A computer-implemented method comprising:
- (A) acquiring an image from a user;
(B) analyzing the image to determine whether the image includes information associated with a brand reference;
(C) based on said analyzing, when it is determined that the image includes information associated with the brand reference,(C)(1) producing an augmented image based on the image; and
(C)(2) posting the augmented image to a social networking service (SNS) associated with the user.
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Accused Products
Abstract
A method includes acquiring an image from a user; analyzing the image to determine whether it includes information associated with a brand reference; producing an augmented image based on the image; and posting the augmented image to a social networking service (SNS) associated with the user. The augmented image may include a graphical overlay, a frame, a comment, and a hyperlinked textual comment, cropping of the image, blurring a portion of the image, applying a spotlighting effect to a portion of the image. The method may determine a measure of influence of a user on a brand based on a number of interactions by other users with the augmented image; and a number of images posted by the user that are associated with the brand.
425 Citations
14 Claims
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1. A computer-implemented method comprising:
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(A) acquiring an image from a user; (B) analyzing the image to determine whether the image includes information associated with a brand reference; (C) based on said analyzing, when it is determined that the image includes information associated with the brand reference, (C)(1) producing an augmented image based on the image; and (C)(2) posting the augmented image to a social networking service (SNS) associated with the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A computer-implemented method comprising:
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(A) acquiring an original image from a user; (B) determining whether the original image includes information associated with a brand reference; (C) using information in the original image to determine a measure of sentiment for the brand reference as reflected in the original image; (D) based on said measure of sentiment and when it is determined that the original image includes information associated with the brand reference, (D)(1) producing an augmented image based on the image; (D)(2) posting the augmented image to a social networking service (SNS) associated with the user. - View Dependent Claims (14)
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Specification