Customized Advertising on Footwear

• US 20140025447A1
• Filed: 03/10/2013
• Published: 01/23/2014
• Est. Priority Date: 05/13/2009
• Status: Active Grant

• Current Assignee: I-Dezignz, LLC
• Original Assignee: David Odland, Kathryn Odland
• Inventors: Odland, David, Odland, Kathryn
• Granted Patent: US 8,982,150 B2
• Time in Patent Office: Days
• US Class Current: 705/14.4
• CPC Class Codes: A43B 1/0027 made at least partially from a material having special colours
• CPC Class Codes: A43B 3/00 Footwear characterised by the shape or the use
• CPC Class Codes: A43B 3/24 Collapsible or convertible
• CPC Class Codes: A43B 3/34 with electrical or electronic arrangements
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G09G 5/006 Details of the interface to the display terminal specific for a display terminal using a CRT G09G1/167; using a flat panel G09G3/2096; circuits for interfacing with colour displays G09G5/04
• CPC Class Codes: G09G 5/36 characterised by the display of a graphic pattern, e.g. using an all-points-addressable [APA] memory
• CPC Class Codes: H04N 5/64 Constructional details of receivers, e.g. cabinets or dust covers furniture aspects of television cabinets A47B81/06

Abstract

A system for advertising on footwear by displaying promotional content on an electronic display of the footwear and wherein the promotional content being displayed occupies 25% to 100% of the outer surface of the footwear. Additionally, the content can be displayed according to a plurality of conditions including time of day, rate of motion of the footwear and environmental lighting conditional around the footwear.

Claims

1. A system for advertising on footwear, comprising:

displaying promotional content on an electronic display of the footwear; and

wherein the promotional content being displayed occupies 25% to 100% of the outer surface of the footwear.

2. The system of claim 1, wherein the promotional content creator comprises any one of the user of the footwear and a company whose logo is displayed.

3. The system of claim 1, wherein the promotional content comprises a single promotion, multiple promotions simultaneously, multiple promotions sequentially, or any combination thereof.

4. The system of claim 1, wherein the step of displaying the promotional content further comprises displaying the promotional content for free or for a fee.

5. The system of claim 1, wherein the user of the footwear comprises an athlete, a fashion show runway model, a celebrity or any combination thereof.

6. The system of claim 1, wherein the electronic display is flexible and bends with the outer contour of the footwear.

7. The system of claim 1, wherein the electronic display is flexible and wraps around along a contour of the footwear.

8. The system of claim 1, wherein the step of displaying the promotional further comprises displaying the promotional content according to at least one condition.

9. The system of claim 8, wherein the at least one condition comprises a time of day, a desired cyclical display rate, one or more particular temperatures or range of temperatures, the rate of motion of the footwear, the level of light in the surrounding environment or any combination thereof.

10. The system of claim 1, wherein the step of displaying further comprises displaying the promotional content using a number of pixels, wherein the number of pixels is of between 50 to 2,000,000 pixels.

11. The system of claim 1, wherein the step of displaying further comprises displaying the promotional content using a particular color depth, wherein the color depth is of between 8-bits to 48-bits.

12. The system of claim 1, wherein the step of displaying further comprises displaying the promotional content at frequency, wherein the frequency is of between 15 frames-per-second to 120 frames-per-second.

13. The system of claim 1, wherein the footwear consists of at least one of the following:

boots, chukka boots, combat boots, cowboy boots, go-go boots, hiking boots, kinky boots, motorcycle boots, platform boots, riding boots, derby boots, thigh-length boots, ugg boots, valenki, waders, wellington boots, winkle pickers, shoes, athletic shoes, sneakers, cross-trainers, brothel creepers, diabetic shoes, espadrilles, galoshes, high heels, pumps, slippers, stiletto heels, kicks, kitten heels, lace-up shoes, derby shoes, oxford shoes, high-tops, brogues, loafers, penny loafers, mary janes, moccasins, monks, mules, platform shoes, school shoes, skate shoes, tap shoes, sandals, mandals, flip flops, slide, chaco, indoor footwear, slippers, ballet shoes, climbing shoes, clogs, foot thong, football boots, safety footwear, ski boots, snowshoes, cleats, surgical shoe, pointe shoes, swimfins, and flippers.

14. The system of claim 1, wherein the promotional content consists of text data, image data, color data, video data, sound data or any combination thereof.

15. The system of claim 1, wherein the outer surface of the footwear consists of a top, bottom, front, back, sides, laces, tongues, straps, buckles, heels, soles or any combination thereof.

16. The system of claim 1, wherein the electronic display is a thin film display.

17. The system of claim 15, wherein the thin film display consists of one of the following:

Organic Light Emitting Diode/Device/Display (OLED), Active Matrix Organic Light Emitting Diode (AMOLED), FOLED (Flexible Organic Light Emitting Diode), PhOLED (Phosphorescent Organic Light Emitting Diode, PLED (Polymer Light Emitting Diode, PMOLED (Passive Matrix OLED), POLED (Polymer Organic Light Emitting Diode), RCOLED (Resonant Color Organic Light Emitting Diode), SmOLED (Small Molecule Organic Light Emitting Diode, SOLED (Stacked Organic Light Emitting Diode), TOLED (Transparent Organic Light Emitting Diode) and NOID (Neon Organic Iodine Diode).

18. The system of claim 16, wherein the electronic display is retrofitted into existing footwear.

19. A method for displaying promotional content on footwear having a footwear surface, comprising:

Receiving content at the footwear;

Executing a program by a control unit of the footwear to display the promotional content;

Displaying the promotional content on a display of the footwear; and

wherein the step of displaying further comprises displaying the content on 25% to 100% of the outer surface of the footwear.