BENEFIT PROMOTION ADVERTISING IN AN AUGMENTED REALITY ENVIRONMENT
First Claim
1. A method for benefit promotion advertising in an augmented reality environment, the method comprising the computer-implemented steps of:
- receiving video data from a camera of a mobile device;
generating a graphical overlay on the video data, the graphical overlay comprising a set of advertising objects;
providing an incentive to a user of the mobile device to interact with the set of advertising objects;
determining a response by the user to the incentive; and
generating a benefit based on the response by the user to the incentive.
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Abstract
Embodiments described herein provide approaches for benefit promotion advertising in an augmented reality (AR) environment. Specifically, users are presented with an advertisement overlay generated for a video sequence from a mobile device. The advertisement overlay comprises a set of AR objects, and an incentive to the user to interact with the AR objects of the advertisement overlay. Responses from the user are recognized, and a benefit is provided to the user based on the response to the incentive. As such, advertisement campaigns in the AR environment are made more appealing to the user and, consequently, more effective for the advertiser.
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Citations
20 Claims
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1. A method for benefit promotion advertising in an augmented reality environment, the method comprising the computer-implemented steps of:
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receiving video data from a camera of a mobile device; generating a graphical overlay on the video data, the graphical overlay comprising a set of advertising objects; providing an incentive to a user of the mobile device to interact with the set of advertising objects; determining a response by the user to the incentive; and generating a benefit based on the response by the user to the incentive. - View Dependent Claims (2, 3, 4, 5)
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6. A system for benefit promotion advertising in an augmented reality environment, the system comprising:
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a memory medium comprising instructions; a bus coupled to the memory medium; and a processor coupled to an augmented reality advertising system via the bus that when executing instructions causes the system to; receive video data from a camera of a mobile device; generate a graphical overlay on the video data, the graphical overlay comprising a set of advertising objects; provide an incentive to a user of the mobile device to interact with the set of advertising objects; determine a response by the user to the incentive; and generate a benefit based on the response by the user to the incentive. - View Dependent Claims (7, 8, 9, 10)
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11. A computer-readable storage medium storing computer instructions, which when executed, enables a computer system to provide benefit promotion advertising in an augmented reality environment, the computer instructions comprising:
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receiving video data from a camera of a mobile device; generating a graphical overlay on the video data, the graphical overlay comprising a set of advertising objects; providing an incentive to a user of the mobile device to interact with the set of advertising objects; determining a response by the user to the incentive; and generating a benefit based on the response by the user to the incentive. - View Dependent Claims (12, 13, 14, 15)
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16. A method for providing benefit promotion advertising in an augmented reality environment, the method comprising:
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receiving, by a computer system, video data from a camera of a mobile device; generating, by the computer system, a graphical overlay on the video data, the graphical overlay comprising a set of advertising objects; providing, by the computer system, an incentive to a user of the mobile device to interact with the set of advertising objects; determining, by the computer system, a response by the user to the incentive; and generating, by the computer system, a benefit based on the response by the user to the incentive. - View Dependent Claims (17, 18, 19, 20)
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Specification