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BENEFIT PROMOTION ADVERTISING IN AN AUGMENTED REALITY ENVIRONMENT

  • US 20140025481A1
  • Filed: 07/20/2012
  • Published: 01/23/2014
  • Est. Priority Date: 07/20/2012
  • Status: Abandoned Application
First Claim
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1. A method for benefit promotion advertising in an augmented reality environment, the method comprising the computer-implemented steps of:

  • receiving video data from a camera of a mobile device;

    generating a graphical overlay on the video data, the graphical overlay comprising a set of advertising objects;

    providing an incentive to a user of the mobile device to interact with the set of advertising objects;

    determining a response by the user to the incentive; and

    generating a benefit based on the response by the user to the incentive.

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