METHOD, APPARATUS AND SYSTEM FOR INTERACTING WITH DISPLAYS USING NEAR FIELD COMMUNICATION NFC
First Claim
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1. A method for interacting with content on a display device, comprising:
- determining an identity of a near-field communication enabled mobile communications device in proximity to said display device, said display device including near-field communication capabilities; and
selecting content to communicate to said display device based on the determined identity of said near-field communication enabled mobile communications device.
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Abstract
A method, apparatus and system for interacting with media screens using near field communications includes determining an identity of a near-field communication enabled mobile communications device in proximity to a display device, the display device including near-field communication capabilities and selecting content to communicate to the display device based on the determined identity of the near-field communication enabled mobile communications device. In one case, selecting content to communicate to the display device includes displaying an alternate segment of content then what was scheduled to be presented on the display device.
13 Citations
18 Claims
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1. A method for interacting with content on a display device, comprising:
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determining an identity of a near-field communication enabled mobile communications device in proximity to said display device, said display device including near-field communication capabilities; and selecting content to communicate to said display device based on the determined identity of said near-field communication enabled mobile communications device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. An apparatus for enabling interaction with content on a display device comprising:
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a memory for storing program routines and data; and a processor for executing said program routines, said processor, when executing said program routines, configured to perform the steps of; determining an identity of a near-field communication enabled mobile communications device in proximity to said display device, said display device including near-field communication capabilities; and selecting content to communicate to said display device based on the determined identity of said near-field communication enabled mobile communications device.
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15. The apparatus of claim 15, wherein said processor comprises a media decision engine.
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16. A system for enabling interaction with content on a display device, comprising:
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at least one content source for providing media content; an apparatus including a memory for storing program routines and data, and a processor for executing said program routines, said processor, when executing said program routines, configured to perform the steps of; determining an identity of a near-field communication enabled mobile communications device in proximity to said display device, said display device including near-field communication capabilities; and selecting content to communicate to said display device based on the determined identity of said near-field communication enabled mobile communications device; and a display for displaying at least one of the selected content and data related to the selected content. - View Dependent Claims (17, 18)
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Specification