IDENTIFYING RELEVANT DATA FOR PAGES IN A SOCIAL NETWORKING SYSTEM

• US 20140025666A1
• Filed: 07/19/2012
• Published: 01/23/2014
• Est. Priority Date: 07/19/2012
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Marlow, Cameron Alexander, Cathcart, Robert William, Dunn, Jeffrey Scott, Sagula, Rafael Linden, Kar, Siddharth, Chang, Jonathan, Nadagopal, Venkataramanan Iyer
• Granted Patent: US 8,935,299 B2
• Time in Patent Office: Days
• US Class Current: 707/723
• CPC Class Codes: G06F 16/335 Filtering based on additional data, e.g. user or group profiles filtering in web context G06F16/9535, G06F16/9536
• CPC Class Codes: G06F 16/34 Browsing; Visualisation therefor
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

Embodiments of the invention improve the ability of a social networking system to determine which types of data—hereinafter referred to as “fields”—are relevant to which types of user pages. Specifically, a social networking system assigns page types to different user pages, and likewise stores information on different types of fields. By analyzing the relationships of different pages and fields, the social networking system determines which types of fields are particularly well-suited for inclusion on different types of pages. Using the learned information about page types and field types, the social networking system can better aid page administrators in specifying data to add to their pages. For example, the social networking system can recommend to administrators the addition of certain types of fields or automatically add the fields. Further, the social networking system can specialize a search for social networking system data to field types.

Claims

1. A computer-implemented method comprising:

providing an interface by a social networking system to a page administrator, the interface comprising controls for administering a page in the social networking system;

identifying a plurality of field objects added by page administrators to pages hosted by the social networking system and administered by the administrators;

identifying field types of the added field objects;

identifying page types of the pages to which the field objects were added;

identifying, based on the identified field types and on the identified page types, a first field type based on a degree of association with a first page type; and

for a first page of the social network not already having a field of the first field type, initiating an addition of a field of the first field type to the first page without a request therefor from a first administrator of the first page.

2. The computer-implemented method of claim 1, wherein initiating the addition comprises automatically adding a field of the first field type to the first page.

3. The computer-implemented method of claim 1, wherein initiating the addition comprises adding a user interface element within a user interface used by the first administrator to administer the first page, such that administrator selection of the user interface element causes a field of the first type to be added to the first page.

4. The computer-implemented method of claim 1, wherein initiating the addition comprises:

providing, within a user interface used by the first administrator to administer the first page, a selector having an associated context that includes field types;

receiving textual input that was entered into the selector on the client device;

forming a result set by identifying field types matching the textual input; and

providing the ranked result set to the client device for display in visual association with the selector.

5. The computer-implemented method of claim 4, further comprising:

determining whether the field types of the result set are associated with a page type of the first page; and

ranking the field types of the result set based on the determination.

6. The computer-implemented method of claim 1, wherein the page types and the field types correspond to nodes in a type graph of related types.

7. A computer-readable storage medium storing executable computer program instructions comprising:

instructions for providing an interface by a social networking system to a page administrator, the interface comprising controls for administering a page in the social networking system;

instructions for identifying a plurality of field objects added by page administrators to pages hosted by the social networking system and administered by the administrators;

instructions for identifying field types of the added field objects;

instructions for identifying page types of the pages to which the field objects were added;

instructions for identifying, based on the identified field types and on the identified page types, a first field type based on a degree of association with a first page type; and

instructions for, for a first page of the social network not already having a field of the first field type, initiating an addition of a field of the first field type to the first page without a request therefor from a first administrator of the first page.

8. The computer-implemented method of claim 7, wherein initiating the addition comprises automatically adding a field of the first field type to the first page.

9. The computer-readable storage medium of claim 7, wherein initiating the addition comprises adding a user interface element within a user interface used by the first administrator to administer the first page, such that administrator selection of the user interface element causes a field of the first type to be added to the first page.

10. The computer-readable storage medium of claim 7, wherein initiating the addition comprises:

providing, within a user interface used by the first administrator to administer the first page, a selector having an associated context that includes field types;

receiving textual input that was entered into the selector on the client device;

forming a result set by identifying field types matching the textual input; and

providing the ranked result set to the client device for display in visual association with the selector.

11. The computer-readable storage medium of claim 10, further comprising:

instructions for determining whether the field types of the result set are associated with a page type of the first page; and

instructions for ranking the field types of the result set based on the determination.

12. The computer-readable storage medium of claim 7, wherein the page types and the field types correspond to nodes in a type graph of related types.

13. A computer system comprising:

a computer processor; and

a computer program executable by the computer processor, comprising;

instructions for providing an interface by a social networking system to a page administrator, the interface comprising controls for administering a page in the social networking system;

instructions for identifying a plurality of field objects added by page administrators to pages hosted by the social networking system and administered by the administrators;

instructions for identifying field types of the added field objects;

instructions for identifying page types of the pages to which the field objects were added;

instructions for identifying, based on the identified field types and on the identified page types, a first field type based on a degree of association with a first page type; and

instructions for, for a first page of the social network not already having a field of the first field type, initiating an addition of a field of the first field type to the first page without a request therefor from a first administrator of the first page.

14. The computer system of claim 13, wherein initiating the addition comprises automatically adding a field of the first field type to the first page.

15. The computer system of claim 13, wherein initiating the addition comprises adding a user interface element within a user interface used by the first administrator to administer the first page, such that administrator selection of the user interface element causes a field of the first type to be added to the first page.

16. The computer system of claim 13, wherein initiating the addition comprises:

providing, within a user interface used by the first administrator to administer the first page, a selector having an associated context that includes field types;

receiving textual input that was entered into the selector on the client device;

forming a result set by identifying field types matching the textual input; and

providing the ranked result set to the client device for display in visual association with the selector.

17. The computer system of claim 16, the computer program further comprising:

instructions for determining whether the field types of the result set are associated with a page type of the first page; and

instructions for ranking the field types of the result set based on the determination.

18. The computer system of claim 13, wherein the page types and the field types correspond to nodes in a type graph of related types.