IDENTIFYING CONSUMER SEGMENTS USING A SOCIAL NETWORKING SYSTEM
First Claim
1. A method comprising:
- receiving content posted from an entity to a brand page stored in a social networking system, the entity associated with the brand page;
receiving a tag associated with content posed to the brand page by the entity;
associating one or more tags with content posted on the brand page;
presenting the content posted on the brand page to users of the social networking system to whom the brand page is connected;
receiving interactions with the content posted on the brand page from one or more of the users of the social networking system to whom the brand page is connected;
identifying a group of users to whom the brand page is connected based in part on the one or more tags associated with the content posted on the brand page, the group including users of the social networking system who have interacted with content posted on the brand page associated with the tag;
selecting additional content for the group of users based on the tag; and
sending the additional content to a client device associated with a viewing user included in the group of users.
2 Assignments
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Accused Products
Abstract
Content posted to a brand page is associated with one or more tags defined by an entity associated with the brand page. Tags associated with content with which the user interacts are identified. As users of a social networking system interact with the content, the tags allow identification of user interests based on interaction with content items. Interactions with the tagged content allow the entity to use the tags to infer content in which different users have an interest. Because the tags are defined by the entity, distribution lists of users interested in content, such as content associated with business segments, may be created by the entity. The entity may also correlate user interests to aspects of user profiles, thereby developing an understanding of its consumers.
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Citations
27 Claims
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1. A method comprising:
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receiving content posted from an entity to a brand page stored in a social networking system, the entity associated with the brand page; receiving a tag associated with content posed to the brand page by the entity; associating one or more tags with content posted on the brand page; presenting the content posted on the brand page to users of the social networking system to whom the brand page is connected; receiving interactions with the content posted on the brand page from one or more of the users of the social networking system to whom the brand page is connected; identifying a group of users to whom the brand page is connected based in part on the one or more tags associated with the content posted on the brand page, the group including users of the social networking system who have interacted with content posted on the brand page associated with the tag; selecting additional content for the group of users based on the tag; and sending the additional content to a client device associated with a viewing user included in the group of users. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method comprising:
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generating tags associated with an entity, the entity associated with a brand page stored in a social networking system; associating one or more tags with content posted on the brand page; presenting the content posted on the brand page to users of the social networking system connected to the brand page; receiving interactions with the content posted on the brand page from one or more of the users of the social networking system connected to the brand page; generating a group of users connected to the brand page based in part on the one or more tags associated with the content posted on the brand page, the group including users of the social networking system who have interacted with content posted on the brand page having a tag; selecting additional content for the group of users based on the tag; and sending the additional content to a client device associated with a viewing user included in the group of users. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A method comprising:
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generating tags associated with an entity, the entity associated with a brand page stored in a social networking system; associating one or more tags with content posted on the brand page; presenting the content posted on the brand page to users of the social networking system to whom the brand page is connected; receiving interactions with the content posted on the brand page from a user of the social networking system connected to the brand page; determining a tag associated with the content posted on the brand page with which the user interacted; selecting additional content based on the tag; and sending the additional content to a client device associated the user. - View Dependent Claims (25, 26, 27)
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Specification