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IDENTIFYING CONSUMER SEGMENTS USING A SOCIAL NETWORKING SYSTEM

  • US 20140025735A1
  • Filed: 07/19/2012
  • Published: 01/23/2014
  • Est. Priority Date: 07/19/2012
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving content posted from an entity to a brand page stored in a social networking system, the entity associated with the brand page;

    receiving a tag associated with content posed to the brand page by the entity;

    associating one or more tags with content posted on the brand page;

    presenting the content posted on the brand page to users of the social networking system to whom the brand page is connected;

    receiving interactions with the content posted on the brand page from one or more of the users of the social networking system to whom the brand page is connected;

    identifying a group of users to whom the brand page is connected based in part on the one or more tags associated with the content posted on the brand page, the group including users of the social networking system who have interacted with content posted on the brand page associated with the tag;

    selecting additional content for the group of users based on the tag; and

    sending the additional content to a client device associated with a viewing user included in the group of users.

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