SYSTEM OF CREDITS FOR USE WITH A NETWORK-BASED APPLICATION

• US 20140032273A1
• Filed: 07/26/2012
• Published: 01/30/2014
• Est. Priority Date: 07/26/2012
• Status: Abandoned Application

• Current Assignee: Quora Incorporated
• Original Assignee: Quora Incorporated
• Inventors: D'Angelo, Adam, Huang, Sandra Liu, Lewenstein, Joel, Livne, Yair, Golub, Benjamin, Price, Gregory N.
• Application Number:
  US13/559,482
• Publication Number:
  US 20140032273A1
• Time in Patent Office: Days
• US Class Current: 705/7.35
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A credit mechanism or system for use with a network-based application is described. The credit mechanism operates in conjunction with the network-based application to require that users pay a number of credits to interact with other users. The number of credits required to interact with a particular user may be determined using an algorithm that takes as input a number of signals that are inferred from observed data and which generally represent a measure of the particular user'"'"'s willingness to provide time and attention (e.g., supply of attention), and a measure of the desire of other users to obtain the particular user'"'"'s attention (e.g., demand for attention).

Claims

1. A method comprising:

establishing an initial price, payable in credits, for initiating interaction with a particular user of a web-based application;

with a processor-implemented price-setting module, regulating the price for initiating interaction with the particular user by adjusting the initial price to a new price based on one or more observed factors from which the particular user'"'"'s willingness to interact via the web-based application can be inferred, and/or one or more observed factors from which the collective demand for the particular user'"'"'s attention from other user of the web-based application can be inferred; and

causing the new price to be displayed when presenting a user interface via which a user of the web-based application can initiate interaction with the particular user.

2. The method of claim 1, wherein one observed factor from which the particular user'"'"'s willingness to interact via the web-based application can be inferred is the historical rate at which the particular user responds to user-initiated interactions directed to the particular user from other users of the web-based application over a period of time.

3. The method of claim 1, wherein one observed factor from which the collective demand for the particular user'"'"'s attention from other users of the web-based application can be inferred is the historical rate of user-initiated interactions directed to the particular user over a period of time.

4. The method of claim 1, wherein regulating the price for initiating interaction with the particular user by adjusting the initial price to a new price based on one or more observed factors from which the particular user'"'"'s willingness to interact via the web-based application can be inferred, and/or one or more observed factors from which the collective demand for the particular user'"'"'s attention from other users of the web-based application can be inferred includes increasing the initial price to the new price when the historical rate of user-initiated interactions directed to the particular user over the period of time exceeds some target rate that has been personalized for the particular user based on the historical rate at which the particular user responds to user-initiated interactions directed to the particular user from other users of the web-based application.

5. The method of claim 1, further comprising:

enabling the particular user to override the price setting module by manually setting the new price for initiating interaction with the particular user.

6. The method of claim 5, further comprising:

upon determining that the particular user has manually set the new price for initiating interaction with the particular user, adjusting the target rate for the particular user to correspond with the change in the price.

7. The method of claim 1, wherein regulating the price for initiating interaction with the particular user by adjusting the initial price to a new price based on one or more observed factors from which the particular user'"'"'s willingness to interact via the web-based application can be inferred, and/or one or more observed factors from which the collective demand for the particular user'"'"'s attention from other users of the web-based application can be inferred includes decreasing the initial price to the new price when the historical rate of user-initiated interactions directed to the particular user over the period of time is less than some target rate that has been personalized for the particular user based on the historical rate at which the particular user responds to user-initiated interactions directed to the particular user from other users of the web-based application.

8. The method of claim 1, wherein the web-based application facilitates a question-and-answer service via which a user of the web-based application can solicit another user for an answer to a question, and said regulating the price for initiating interaction with the particular user includes increasing the price for soliciting the particular user for an answer to a question that has been posted to, and is publically viewable via, the question-and-answer service when the historical rate of user-initiated interactions directed to the particular user over the period of time exceeds some target rate that has been personalized for the particular user based on the historical rate at which the particular user responds to user-initiated interactions directed to the particular user from other users of the web-based application.

9. The method of claim 1, wherein the web-based application facilitates a messaging service via which users can communicate messages to one another, and said regulating the price for initiating interaction with the particular user includes increasing the price for initiating interaction with the particular user by directing a message to the particular user when a historical rate of messages received by the particular user exceeds some target rate over a particular period of time.

10. The method of claim 1, further comprising:

determining that a user has initiated interaction with the particular user via the user interface; and

debiting from an account of the user a number of credits equivalent to the new price for initiating interaction with the particular user of the web-based application.

11. A computer-readable storage medium storing instructions thereon, which, when executed by a processor of a server computer, cause the server computer to perform a method comprising:

establishing an initial price, payable in credits, for initiating interaction with a particular user of a web-based application;

with a processor-implemented price-setting module, regulating the price for initiating interaction with the particular user by adjusting the initial price to a new price based on one or more observed factors from which the particular user'"'"'s willingness to interact via the web-based application can be inferred, and/or one or more observed factors from which the collective demand for the particular user'"'"'s attention from other user of the web-based application can be inferred; and

causing the new price to be displayed when presenting a user interface via which a user of the web-based application can initiate interaction with the particular user.

12. A method comprising:

establishing for a particular user an ask to answer price, payable in credits, that other users of a question-and-answer service are required to pay to solicit the particular user for an answer to a question that has been for posted to the service;

with a processor-implemented price-setting module, periodically adjusting the particular user'"'"'s ask to answer price based on data observed over a period of time and from which a measure of demand for the particular user'"'"'s attention can be inferred; and

causing the ask to answer price to be displayed when presenting a user interface via which a user of the web-based application can solicit the particular user for an answer to a question.

13. The method of claim 12, wherein the data observed over a period of time and from which a measure of demand for the particular user'"'"'s attention can be inferred is the number of answers to questions that other users have solicited from the particular user over the period of time.

14. The method of claim 13, wherein periodically adjusting the particular user'"'"'s ask to answer price based on data observed over a period of time and from which a measure of demand for the particular user'"'"'s attention can be inferred includes increasing the particular user'"'"'s ask to answer price when the number of answers to questions that other users have solicited from the particular user over the period of time exceeds some target number that has been adjusted for the particular user based in part on data observed over the period of time and from which a measure of the particular user'"'"'s willingness to answer questions can be inferred.

15. The method of claim 14, wherein the data observed over the period of time and from which a measure of the particular user'"'"'s willingness to answer questions can be inferred is the number of answers that the particular user has provided per the number of answers to questions that other users have solicited from the particular user over the period of time.

16. The method of claim 12, further comprising:

paying out to the particular user a number of credits that is a portion of the particular user'"'"'s ask to answer price when another user solicits the particular user for an answer to a question.

17. The method of claim 12, further comprising:

paying out to the particular user a number of credits equivalent to the particular user'"'"'s ask to answer price when the particular user posts an answer to a question in response to another user soliciting the particular user for the answer to the question.

18. The method of claim 17, further comprising:

paying out a number of credits to the particular user when another user of the question-and-answer service votes up the answer that the particular user has posted to the question.

19. The method of claim 17, further comprising:

paying out a number of credits to the user who solicited the particular user for an answer to the question when another user votes up the answer to the question posted by the particular user.

20. The method of claim 12, further comprising:

debiting a number of credits from a credit account of a user when the user posts a question via the question-and-answer service.

21. The method of claim 20, further comprising:

paying out a number of credits to the user who has posted the question via the question-and-answer service when another user follows the question via the question-and-service.

22. The method of claim 12, further comprising:

presenting with the user interface names of suggested users to whom another user might solicit an answer to a question and each suggested user'"'"'s respective ask to answer price, the suggested users selected with an algorithm that is based on any combination of factors including;

the number of questions on a particular topic that a suggested user has previously answered, the net number of positive votes that a suggested user'"'"'s answers have received from other users for a certain topic, a high correlation between topics assigned to a question and topics being followed by a suggested user, a designation or recognition of a suggested user as a knowledge expert on a given topic, the recency with which a suggested user has interacted with the question-and-answer service, and/or a measure of how responsive the suggested user has been with respect to solicitations for answers to questions.