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First Claim
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1. A computer-implemented method comprising:
- generating, using one or more computing devices, a user account associated with a particular user;
assigning an initial engagement value to the user account based upon, at least in part, the user'"'"'s actions with one or more merchants;
identifying at least one trackable purchase event associated with the user account; and
providing at least one advertising campaign parameter to the user account, wherein a portion of the revenue generated from the at least one trackable purchase event is directed to a beneficiary of the user account.
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Abstract
Embodiments of the present disclosure may include a computer-implemented method that may include generating, using one or more computing devices, a user account associated with a particular user and assigning an initial engagement value to the user account based upon, at least in part, the user'"'"'s actions with one or more merchants. The method may further include identifying at least one trackable purchase event associated with the user account and providing at least one advertising campaign parameter to the user account, wherein a portion of the revenue generated from the at least one trackable purchase event is directed to a beneficiary of the user account.
41 Citations
20 Claims
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1. A computer-implemented method comprising:
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generating, using one or more computing devices, a user account associated with a particular user; assigning an initial engagement value to the user account based upon, at least in part, the user'"'"'s actions with one or more merchants; identifying at least one trackable purchase event associated with the user account; and providing at least one advertising campaign parameter to the user account, wherein a portion of the revenue generated from the at least one trackable purchase event is directed to a beneficiary of the user account. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer-readable storage medium having stored thereon instructions that when executed by a machine result in the following operations:
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generating, using one or more computing devices, a user account associated with a particular user; assigning an initial engagement value to the user account based upon, at least in part, the user'"'"'s actions with one or more merchants; identifying at least one trackable purchase event associated with the user account; and providing at least one advertising campaign parameter to the user account, wherein a portion of the revenue generated from the at least one trackable purchase event is directed to a beneficiary of the user account. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A system comprising:
a computing device having at least one processor configured to generate a user account associated with a particular user and assign an initial engagement value to the user account based upon, at least in part, the user'"'"'s actions with one or more merchants, the at least one processor further configured to identify at least one trackable purchase event associated with the user account, the at least one processor further configured to provide at least one advertising campaign parameter to the user account, wherein a portion of the revenue generated from the at least one trackable purchase event is directed to a beneficiary of the user account. - View Dependent Claims (16, 17, 18, 19, 20)
Specification