MARKETING PROCESS
First Claim
Patent Images
1. A computer-implemented method comprising:
- generating, using one or more computing devices, a user account associated with a particular user;
assigning an engagement value to the user account based upon, at least in part, the user'"'"'s actions with one or more merchants;
identifying at least one trackable purchase event and an advertising campaign parameter; and
analyzing the engagement value of the user account, the at least one trackable purchase event, and the advertising campaign parameter to determine a cost per action associated with the purchase event.
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Abstract
Embodiments of the present disclosure may include a computer-implemented method that may include generating a user account associated with a particular user and assigning an engagement value to the user account based upon, at least in part, the user'"'"'s actions with one or more merchants. The method may further include identifying at least one trackable purchase event and an advertising campaign parameter and analyzing the engagement value of the user account, the at least one trackable purchase event, and the advertising campaign parameter to determine a cost per action associated with the purchase event.
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Citations
20 Claims
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1. A computer-implemented method comprising:
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generating, using one or more computing devices, a user account associated with a particular user; assigning an engagement value to the user account based upon, at least in part, the user'"'"'s actions with one or more merchants; identifying at least one trackable purchase event and an advertising campaign parameter; and analyzing the engagement value of the user account, the at least one trackable purchase event, and the advertising campaign parameter to determine a cost per action associated with the purchase event. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer-readable storage medium having stored thereon instructions that when executed by a machine result in the following operations:
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generating, using one or more computing devices, a user account associated with a particular user; assigning an engagement value to the user account based upon, at least in part, the user'"'"'s actions with one or more merchants; identifying at least one trackable purchase event and an advertising campaign parameter; and analyzing the engagement value of the user account, the at least one trackable purchase event, and the advertising campaign parameter to determine a cost per action associated with the purchase event. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A system comprising:
a computing device having at least one processor configured to generate a user account associated with a particular user, the one or more processors further configured to assign an engagement value to the user account based upon, at least in part, the user'"'"'s actions with one or more merchants, the one or more processors further configured to identify at least one trackable purchase event and an advertising campaign parameter, the one or more processors further configured to analyze the engagement value of the user account, the at least one trackable purchase event, and the advertising campaign parameter to determine a cost per action associated with the purchase event. - View Dependent Claims (18, 19, 20)
Specification