MARKETING PRODUCTIVITY METRIC GENERATION PROCESS
First Claim
1. A computer-implemented method comprising:
- generating, using one or more computing devices, a user account associated with a particular user;
assigning an initial engagement value to the user account based upon, at least in part, the user'"'"'s actions with one or more merchants;
identifying at least one trackable purchase event and an advertising campaign parameter;
adjusting the engagement value of the user account, based upon, at least in part, the at least one trackable purchase event; and
receiving an offer from an advertiser based upon, at least in part, the adjusted engagement value.
1 Assignment
0 Petitions
Accused Products
Abstract
Embodiments of the present disclosure may include a computer-implemented method that may include generating, using one or more computing devices, a user account associated with a particular user and assigning an initial engagement value to the user account based upon, at least in part, the user'"'"'s actions with one or more merchants. The method may also include identifying at least one trackable purchase event and an advertising campaign parameter and adjusting the engagement value of the user account, based upon, at least in part, the at least one trackable purchase event. The method may further include receiving an offer from an advertiser based upon, at least in part, the adjusted engagement value.
35 Citations
20 Claims
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1. A computer-implemented method comprising:
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generating, using one or more computing devices, a user account associated with a particular user; assigning an initial engagement value to the user account based upon, at least in part, the user'"'"'s actions with one or more merchants; identifying at least one trackable purchase event and an advertising campaign parameter; adjusting the engagement value of the user account, based upon, at least in part, the at least one trackable purchase event; and receiving an offer from an advertiser based upon, at least in part, the adjusted engagement value. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer-readable storage medium having stored thereon instructions that when executed by a machine result in the following operations:
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generating, using one or more computing devices, a user account associated with a particular user; assigning an initial engagement value to the user account based upon, at least in part, the user'"'"'s actions with one or more merchants; identifying at least one trackable purchase event and an advertising campaign parameter; adjusting the engagement value of the user account, based upon, at least in part, the at least one trackable purchase event; and receiving an offer from an advertiser based upon, at least in part, the adjusted engagement value. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A system comprising:
a computing device having at least one processor configured to generate a user account associated with a particular user, the one or more processors further configured to assign an initial engagement value to the user account based upon, at least in part, the user'"'"'s actions with one or more merchants, the one or more processors further configured to identify at least one trackable purchase event and an advertising campaign parameter, the one or more processors further configured to adjust the engagement value of the user account, based upon, at least in part, the at least one trackable purchase event, the one or more processors further configured to receive an offer from an advertiser based upon, at least in part, the adjusted engagement value. - View Dependent Claims (18, 19, 20)
Specification