METHODS AND SYSTEMS FOR TRACKING OF USER INTERACTIONS WITH CONTENT IN SOCIAL NETWORKS
First Claim
Patent Images
1. A computer-implemented method comprising:
- embedding, by at least one computing device, references in content;
providing, by the at least one computing device, the content for presentation to a user;
receiving, by the at least one computing device, at least one identifying reference from the references in response to an interaction by the user with the content; and
storing, by the at least one computing device, the at least one identifying reference as a record of the interaction in a memory caching system.
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Abstract
Techniques to track interactions with content on a social network. In one embodiment, references are embedded within content to be presented to a user. At least one identifying reference from among the references is received in response to an interaction by the user with the content. The identifying reference is stored in a memory caching system as a record of the interaction. The references may comprise a key and a type. The key may be associated with the content and the type may be associated with components in the content. The interaction may involve selection by the user of a component within a story.
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Citations
20 Claims
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1. A computer-implemented method comprising:
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embedding, by at least one computing device, references in content; providing, by the at least one computing device, the content for presentation to a user; receiving, by the at least one computing device, at least one identifying reference from the references in response to an interaction by the user with the content; and storing, by the at least one computing device, the at least one identifying reference as a record of the interaction in a memory caching system.
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2. The method of claim 1 wherein the references include a key associated with the content.
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3. The method of claim 1 wherein the references include types associated with components in the content.
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4. The method of claim 1 wherein the references are organized in a hierarchical structure.
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5. The method of claim 1 wherein the content is a story.
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6. The method of claim 1 wherein the interaction by the user involves selection of a component within a story.
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7. The method of claim 1 further comprising identifying a component of the content with which the user interacted.
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8. The method of claim 1 further comprising designing the content to include hypertext markup language elements.
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9. The method of claim 1 further comprising modeling the content as a document object model.
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10. The method of claim 1 further comprising providing the references in the content to a client device.
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11. The method of claim 1 further comprising causing the at least one identifying reference to be written to a cookie on a client device.
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12. The method of claim 1 further comprising embedding an encrypted impression in the content.
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13. The method of claim 1 further comprising receiving an encrypted impression having advertising data.
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14. The method of claim 1 further comprising providing the content as an advertisement.
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15. The method of claim 1 further comprising receiving an encrypted impression having advertising data before receipt of the at least one identifying reference.
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16. The method of claim 1 further comprising recording provision of the content to the user in an impression log.
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17. The method of claim 1 further comprising recording the interaction by the user in an interaction log.
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18. The method of claim 1 further comprising training a machine learning model based on the interaction by the user.
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19. A computer-storage medium storing computer-executable instructions that, when executed, cause a computer system to perform a computer-implemented method comprising:
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embedding references in content; providing the content for presentation to a user; receiving at least one identifying reference from the references in response to an interaction by the user with the content; and storing the at least one identifying reference as a record of the interaction in a memory caching system.
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20. A system comprising:
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at least one processor; and a memory storing instructions configured to instruct the at least one processor to; embed references in content; provide the content for presentation to a user; receive at least one identifying reference from the references in response to an interaction by the user with the content; and store the at least one identifying reference as a record of the interaction in a memory caching system.
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Specification