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Authenticating Users For Accurate Online Audience Measurement

  • US 20140033317A1
  • Filed: 07/30/2012
  • Published: 01/30/2014
  • Est. Priority Date: 07/30/2012
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • receiving a plurality of online transactions representing online activities of a plurality of audience members, each transaction in the plurality of transactions having associated transaction information comprising characteristics describing a device used to perform the transaction and an online activity performed;

    assigning each transaction in the plurality of the online tractions to a set in a plurality of sets based on one or more characteristics of the transaction information;

    performing an iterative process comprising at least one of;

    analyzing transactions assigned to a set to determine whether the transactions are attributable to more than one audience member based on the transaction information of the transactions assigned to the set, and modifying assignment of one or more transactions in the set to a new set based on the analyzing to obtain at least one set indicative of activities performed by a single audience member; and

    analyzing first transaction information associated with a first set and second transaction associated with a second set to determine whether the first set and the second set contain reciprocal transaction information based on a comparison of characteristics between the first transaction information and the second transaction information, and associating the first set and the second set based on the analyzing to obtain a collection of sets indicative of activities performed by a single audience member; and

    associating each of the plurality of sets with an audience identifier representing ones of the plurality of audience members that performed the transactions assigned to each set.

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