WEB-LINKED CAMERA DEVICE WITH UNIQUE ASSOCIATION FOR AUGMENTED REALITY

• US 20140036097A1
• Filed: 07/31/2012
• Published: 02/06/2014
• Est. Priority Date: 07/31/2012
• Status: Active Grant

• Current Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Original Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Inventors: Sexton, Douglas A.
• Granted Patent: US 9,674,419 B2
• Time in Patent Office: Days
• US Class Current: 348/207.1
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06T 11/60 Editing figures and text; Combining figures or text
• CPC Class Codes: G06V 20/20 in augmented reality scenes
• CPC Class Codes: H04N 23/631 Graphical user interfaces [GUI] specially adapted for controlling image capture or setting capture parameters
• CPC Class Codes: H04N 23/64 Computer-aided capture of images, e.g. transfer from script file into camera, check of taken image quality, advice or proposal for image composition or decision on when to take image
• CPC Class Codes: H04N 23/661 Transmitting camera control signals through networks, e.g. control via the Internet

Abstract

In one example, an augmented reality aura having a selectable weblink is presented on web-linked camera device (WLCD). The WLCD is uniquely associated with a user.

Claims

1. A method for delivering targeted content using augmented reality (AR), comprising:

establishing an identity that uniquely associates a web-linked camera device (WLCD) with a user;

receiving at the WLCD an AR aura from an AR server, the aura associated with an image capturable by the WLCD and having a selectable weblink indicative of a website external to the AR server;

responsive to the WLCD capturing the image, presenting the associated aura on the WLCD;

responsive to the user selecting the weblink, accessing the website and providing the identity to the website;

delivering targeted content to the user corresponding to the identity based on the website access.

2. The method of claim 1, wherein the delivering includes:

forming the targeted content based on the website access and a selection history of the user.

3. The method of claim 2, wherein the selection history includes a sequence of prior selections.

4. The method of claim 2, wherein the delivering includes:

constructing the aura to include the targeted content; and

the AR server delivering the targeted aura to the WLCD.

5. The method of claim 2, wherein the delivering includes:

printing an advertisement that includes the targeted content; and

delivering the printed advertisement to the user.

6. The method of claim 1, wherein the establishing includes:

storing the identity on the WLCD.

7. The method of claim 1, wherein the establishing includes:

linking the WLCD to a unique code on a personalized printed advertisement provided to the user.

8. The method of claim 7, wherein the unique code is a machine-readable matrix bar code capturable and decodable by the WLCD.

9. The method of claim 5, comprising:

personalizing each printed copy of the printed advertisement by adding to that copy a code unique to that copy.

10. A non-transitory computer readable medium having stored thereon an executable augmented reality (AR) client program, wherein the program instructs a processor of a web-linked camera device (WLCD) to:

receive from an AR server at least one AR aura, the aura associated with an image and having a selectable weblink associated with an external website;

capture the image with a camera;

display the aura associated with the image;

in response to user selection of the weblink of the displayed aura, send to the website a predetermined identity that uniquely associates the WLCD with a user.

11. The medium of claim 10, wherein the identity is predetermined by the WLCD previously providing to a registration service a code unique to the user that is printed on an advertisement delivered to the user.

12. The medium of claim 10, wherein the program instructs the processor to:

in response to user selection of the weblink of the displayed aura, obtain from the website a web page corresponding to the weblink.

13. The medium of claim 10, wherein the captured image is an image of a printed advertisement.

14. The medium of claim 13, wherein the printed advertisement includes ad content that is targeted to the user and a code that is uniquely personalized to the user.

15. The medium of claim 10, wherein the program instructs the processor to:

receive from the AR server an updated aura targeted to the user based on the selected weblink, a selection history of the user, and the identity.

16. The medium of claim 15, wherein the selection history is stored on the WLCD, and wherein the program instructs the processor to:

send the selection history to the external service.

17. A non-transitory computer readable medium having an executable augmented reality (AR) server program stored thereon, wherein the program instructs a processor of a server to:

transmit to a web-linked camera device (WLCD) a first aura displayable on the WLCD upon capture by the WLCD of a corresponding image, the first aura including one or more user-selectable weblinks;

receive from an external website an identity that uniquely associates the WLCD with a user, and aura data indicative of a second aura targeted to the user based on at least one user-selected one of the weblinks; and

transmit the second aura to the WLCD corresponding to the identity.

18. The medium of claim 17, wherein the program instructs the processor to:

construct the second aura from the aura data.

19. The medium of claim 17, wherein the second aura is further targeted to the user based on a selection history of the user.

20. The medium of claim 17, wherein the program instructs the processor to:

receive from the WLCD a code that uniquely identifies a user of the WLCD;

generate the identity based at least in part on the code; and

transmit the identity to the WLCD.