Method and system for managing interactive communications campaigns with text messaging
First Claim
1. A computer program product in a non-transitory computer readable medium for use in a data processing system for managing interactive communications campaigns, wherein a given campaign comprises one or more sub-campaigns and wherein a first level keyword/source address pair is associated to an in-bound sub-campaign, the in-bound sub-campaign being configured to process any mobile-originated (MO) messages having the first level keyword on the source address, the computer program product holding computer program instructions, comprising:
- program code to define an in-bound messaging script that includes at least one action to be taken in association with a MO text message, wherein an action is based on one of;
a state of a conversation, a second-level keyword, a value of a variable, and an occurrence in the communications campaign; and
program code operative upon receipt of an MO text message from the source address and that includes the first level keyword to execute the in-bound messaging script with respect to the in-bound sub-campaign.
4 Assignments
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Accused Products
Abstract
A messaging platform includes a text messaging subsystem that includes a suite of enhancements that facilitate implementation of a multi-channel communications strategy with high level and fine-grained control over outbound message creation or inbound message handling.
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Citations
7 Claims
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1. A computer program product in a non-transitory computer readable medium for use in a data processing system for managing interactive communications campaigns, wherein a given campaign comprises one or more sub-campaigns and wherein a first level keyword/source address pair is associated to an in-bound sub-campaign, the in-bound sub-campaign being configured to process any mobile-originated (MO) messages having the first level keyword on the source address, the computer program product holding computer program instructions, comprising:
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program code to define an in-bound messaging script that includes at least one action to be taken in association with a MO text message, wherein an action is based on one of;
a state of a conversation, a second-level keyword, a value of a variable, and an occurrence in the communications campaign; andprogram code operative upon receipt of an MO text message from the source address and that includes the first level keyword to execute the in-bound messaging script with respect to the in-bound sub-campaign. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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Specification