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WEB BASED PAY PER CLICK PERFORMANCE GRADER

  • US 20140040011A1
  • Filed: 08/06/2012
  • Published: 02/06/2014
  • Est. Priority Date: 08/06/2012
  • Status: Abandoned Application
First Claim
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1. A performance grader tool for performing evaluation of an advertising campaign comprising a reporting module that receives campaign data associated with the advertising campaign and performs one or more selective metric-base analysis on the campaign data and produces metric-based data used in evaluating the advertising campaign, the reporting module selectively displays the metric-based data in a plurality of reporting formats to the user.

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