MEASURING EFFECT OF IMPRESSIONS ON SOCIAL MEDIA NETWORKS
First Claim
1. A method, comprising:
- tracking the number of users who ‘
like’
a brand or become followers of the brand or watch a video on a predetermined webpage for the brand of a social media network for a first predetermined period of time;
calculating a predicted number of users expected to ‘
like’
the brand or become followers of the brand or watch the video on the predetermined webpage for the brand of the social media network for a second predetermined period of time;
running an advertising campaign for the second predetermined period of time that encourages users outside of the social media network to ‘
like’
the brand or become followers of the brand or watch the video on the predetermined webpage for the brand of the social media network;
tracking the number of actual users who ‘
like’
the brand or become followers of the brand or watch the video on the predetermined webpage for the brand of the social media network for the second predetermined period of time; and
comparing the number of actual users to predicted number of users to measure an impact of the advertising campaign.
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0 Petitions
Accused Products
Abstract
The present invention generally relates to a marketing strategy to measure the impact of internet advertisements on users who utilize social media networks. The social media networks choose to release only a certain amount of data such as the number of visits to a particular webpage within the social media network, the number of users who like the particular webpage, etc. With an advertisement, it is hoped that the number of users who visit or like the particular webpage will increase. The effectiveness of the advertisement is measured based upon the actual increase in the number of users who visit or like the webpage compared to the expected increase in the number of users in absence of the advertisement. The expected increase in the number of users is calculated based upon historical trends for the webpage in question.
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Citations
20 Claims
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1. A method, comprising:
-
tracking the number of users who ‘
like’
a brand or become followers of the brand or watch a video on a predetermined webpage for the brand of a social media network for a first predetermined period of time;calculating a predicted number of users expected to ‘
like’
the brand or become followers of the brand or watch the video on the predetermined webpage for the brand of the social media network for a second predetermined period of time;running an advertising campaign for the second predetermined period of time that encourages users outside of the social media network to ‘
like’
the brand or become followers of the brand or watch the video on the predetermined webpage for the brand of the social media network;tracking the number of actual users who ‘
like’
the brand or become followers of the brand or watch the video on the predetermined webpage for the brand of the social media network for the second predetermined period of time; andcomparing the number of actual users to predicted number of users to measure an impact of the advertising campaign. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer-readable storage medium storing instructions capable of being executed by a processor, which, when executed, perform an operation, comprising:
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tracking the number of users who ‘
like’
a brand or become followers of the brand or watch a video on a predetermined webpage for the brand of a social media network for a first predetermined period of time;calculating a predicted number of users expected to ‘
like’
the brand or become followers of the brand or watch the video on the predetermined webpage for the brand of the social media network for a second predetermined period of time;running an advertising campaign for the second predetermined period of time that encourages users to ‘
like’
the brand or become followers of the brand or watch the video on the predetermined webpage for the brand of the social media network;tracking the number of actual users who ‘
like’
the brand or become followers of the brand or watch the video on the predetermined webpage for the brand of the social media network for the second predetermined period of time; andcomparing the number of actual users to predicted number of users to measure an impact of the advertising campaign. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A system, comprising:
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a processor; and a memory storing one or more application programs, which, when executed on the processor, are configured to perform an operation, comprising; tracking the number of users who ‘
like’
a brand or become followers of the brand or watch a video on a predetermined webpage for the brand of a social media network for a first predetermined period of time;calculating a predicted number of users expected to ‘
like’
the brand or become followers of the brand or watch the video on the predetermined webpage for the brand of the social media network for a second predetermined period of time;running an advertising campaign for the second predetermined period of time that encourages users outside of the social media network to ‘
like’
the brand or become followers of the brand or watch the video on the predetermined webpage for the brand of the social media network;tracking the number of actual users who ‘
like’
the brand or become followers of the brand or watch the video on the predetermined webpage for the brand of the social media network for the second predetermined period of time; andcomparing the number of actual users to predicted number of users to measure an impact of the advertising campaign. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification