MEASURING EFFECT OF IMPRESSIONS ON SOCIAL MEDIA NETWORKS

• US 20140040020A1
• Filed: 06/27/2012
• Published: 02/06/2014
• Est. Priority Date: 06/27/2011
• Status: Abandoned Application

• Current Assignee: Rocket Fuel Incorporated (Sizmek, Inc.)
• Original Assignee: Rocket Fuel Incorporated (Sizmek, Inc.)
• Inventors: Shanmugam, Santhosh Kumar, Mak, Jarvis Cheng Yu
• Application Number:
  US14/006,090
• Publication Number:
  US 20140040020A1
• Time in Patent Office: Days
• US Class Current: 705/14.45
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

The present invention generally relates to a marketing strategy to measure the impact of internet advertisements on users who utilize social media networks. The social media networks choose to release only a certain amount of data such as the number of visits to a particular webpage within the social media network, the number of users who like the particular webpage, etc. With an advertisement, it is hoped that the number of users who visit or like the particular webpage will increase. The effectiveness of the advertisement is measured based upon the actual increase in the number of users who visit or like the webpage compared to the expected increase in the number of users in absence of the advertisement. The expected increase in the number of users is calculated based upon historical trends for the webpage in question.

Claims

1. A method, comprising:

tracking the number of users who ‘

like’

a brand or become followers of the brand or watch a video on a predetermined webpage for the brand of a social media network for a first predetermined period of time;

calculating a predicted number of users expected to ‘

like’

the brand or become followers of the brand or watch the video on the predetermined webpage for the brand of the social media network for a second predetermined period of time;

running an advertising campaign for the second predetermined period of time that encourages users outside of the social media network to ‘

like’

the brand or become followers of the brand or watch the video on the predetermined webpage for the brand of the social media network;

tracking the number of actual users who ‘

like’

the brand or become followers of the brand or watch the video on the predetermined webpage for the brand of the social media network for the second predetermined period of time; and

comparing the number of actual users to predicted number of users to measure an impact of the advertising campaign.

2. The method of claim 1, wherein tracking the number of users who ‘

like’

the brand or become followers of the brand or watch the video on the predetermined webpage for the brand of the social media network for a first predetermined period of time comprises;

calculating a baseline curve representing the number of users who actually ‘

like’

the brand or become followers of the brand or watch the video on the predetermined webpage for the brand within a first predetermined period of time; and

calculating a predicted number of users to ‘

like’

the brand or become followers of the brand or watch the video on the predetermined webpage for the brand for a second predetermined period of time.

3. The method of claim 2, wherein running an advertising campaign further comprises:

retrieving data regarding an internet browsing history of a user;

receiving a request from an ad server to place a bid on ad space for a webpage that the user will be visiting;

comparing the retrieved data of the user to historical data; and

placing a bid to deliver an advertisement.

4. The method of claim 3, wherein the advertisement is displayed on a webpage that is outside of the social media internet webpage.

5. The method of claim 4, wherein the advertisement includes a hyperlink to the predetermined webpage of the social media network.

6. The method of claim 1, wherein running an advertising campaign further comprises:

retrieving data regarding an internet browsing history of a user;

receiving a request from an ad server to place a bid on ad space for a webpage that the user will be visiting;

comparing the retrieved data of the user to historical data; and

placing a bid to deliver an advertisement.

7. The method of claim 6, wherein the advertisement is displayed on a webpage that is outside of the social media network and wherein the advertisement includes a hyperlink to the predetermined webpage within the social media network.

8. A computer-readable storage medium storing instructions capable of being executed by a processor, which, when executed, perform an operation, comprising:

tracking the number of users who ‘

like’

a brand or become followers of the brand or watch a video on a predetermined webpage for the brand of a social media network for a first predetermined period of time;

calculating a predicted number of users expected to ‘

like’

the brand or become followers of the brand or watch the video on the predetermined webpage for the brand of the social media network for a second predetermined period of time;

running an advertising campaign for the second predetermined period of time that encourages users to ‘

like’

the brand or become followers of the brand or watch the video on the predetermined webpage for the brand of the social media network;

tracking the number of actual users who ‘

like’

the brand or become followers of the brand or watch the video on the predetermined webpage for the brand of the social media network for the second predetermined period of time; and

comparing the number of actual users to predicted number of users to measure an impact of the advertising campaign.

9. The computer-readable storage medium of claim 8, wherein tracking the number of users who ‘

like’

the brand or become followers of the brand or watch the video on the predetermined webpage for the brand of the social media network for a first predetermined period of time comprises;

calculating a baseline curve representing the number of users who actually ‘

like’

the brand or become followers of the brand or watch the video on the predetermined webpage for the brand within a first predetermined period of time; and

calculating a predicted number of users to ‘

like’

the brand or become followers of the brand or watch the video on the predetermined webpage for the brand for a second predetermined period of time.

10. The computer-readable storage medium of claim 9, wherein running an advertising campaign further comprises:

retrieving data regarding an internet browsing history of a user;

receiving a request from an ad server to place a bid on ad space for a webpage that the user will be visiting;

comparing the retrieved data of the user to historical data; and

placing a bid to deliver an advertisement.

11. The computer-readable storage medium of claim 10, wherein the advertisement is displayed on a webpage that is outside of the social media network.

12. The computer-readable storage medium of claim 11, wherein the advertisement includes a hyperlink to the predetermined webpage of the social media network.

13. The computer-readable storage medium of claim 8, wherein running an advertising campaign further comprises:

retrieving data regarding an internet browsing history of a user;

receiving a request from an ad server to place a bid on ad space for a webpage that the user will be visiting;

comparing the retrieved data of the user to historical data; and

placing a bid to deliver an advertisement.

14. The computer-readable storage medium of claim 13, wherein the advertisement is displayed on a webpage that is outside of the social media network and wherein the advertisement includes a hyperlink to the predetermined webpage of the social media network.

15. A system, comprising:

a processor; and

a memory storing one or more application programs, which, when executed on the processor, are configured to perform an operation, comprising;

tracking the number of users who ‘

like’

a brand or become followers of the brand or watch a video on a predetermined webpage for the brand of a social media network for a first predetermined period of time;

calculating a predicted number of users expected to ‘

like’

the brand or become followers of the brand or watch the video on the predetermined webpage for the brand of the social media network for a second predetermined period of time;

running an advertising campaign for the second predetermined period of time that encourages users outside of the social media network to ‘

like’

the brand or become followers of the brand or watch the video on the predetermined webpage for the brand of the social media network;

tracking the number of actual users who ‘

like’

the brand or become followers of the brand or watch the video on the predetermined webpage for the brand of the social media network for the second predetermined period of time; and

comparing the number of actual users to predicted number of users to measure an impact of the advertising campaign.

16. The system of claim 15, wherein tracking the number of users who click on the predetermined webpage of the social media network for a first predetermined period of time comprises:

calculating a baseline curve representing the number of users who actually ‘

like’

the brand or become followers of the brand or watch the video on the predetermined webpage for the brand within a first predetermined period of time; and

calculating a predicted number of users to ‘

like’

the brand or become followers of the brand or watch the video on the predetermined webpage for the brand for a second predetermined period of time.

17. The system of claim 16, wherein running an advertising campaign further comprises:

retrieving data regarding an internet browsing history of a user;

receiving a request from an ad server to place a bid on ad space for a webpage that the user will be visiting;

comparing the retrieved data of the user to historical data; and

placing a bid to deliver an advertisement.

18. The system of claim 17, wherein the advertisement is displayed on a webpage that is outside of the social media network.

19. The system of claim 18, wherein the advertisement includes a hyperlink to the predetermined webpage of the social media network.

20. The system of claim 15, wherein running an advertising campaign further comprises:

retrieving data regarding an internet browsing history of a user;

receiving a request from an ad server to place a bid on ad space for a webpage that the user will be visiting;

comparing the retrieved data of the user to historical data; and

placing a bid to deliver an advertisement, wherein the advertisement is displayed on a webpage that is outside of the social media internet webpage and wherein the advertisement includes a hyperlink to the predetermined webpage of the social media network.