METHOD OF ADVERTISING TO A TARGETED BUYER
First Claim
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1. A method comprising:
- creating a reference number which denotes a web user'"'"'s online and retail habits (Continuously Refining Online Genotype) based on historical data assessed on a user'"'"'s properly equipped smart phone;
emitting or broadcasting said reference number by a computer peripheral device or a mobile communication device; and
capturing the reference number in order to display relevant advertisements on digital out-of-home media including Taxi TV, Gas Station TV, billboards, or digital signage based on the characteristics of the reference number.
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Abstract
A method of advertising to a targeted consumer, via an application based consumer profiling algorithm which determines the interests of a consumer in a particular geographical position then queues relevant pre-loaded advertisements on an out-of-home (OOH) medium.
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Citations
5 Claims
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1. A method comprising:
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creating a reference number which denotes a web user'"'"'s online and retail habits (Continuously Refining Online Genotype) based on historical data assessed on a user'"'"'s properly equipped smart phone; emitting or broadcasting said reference number by a computer peripheral device or a mobile communication device; and capturing the reference number in order to display relevant advertisements on digital out-of-home media including Taxi TV, Gas Station TV, billboards, or digital signage based on the characteristics of the reference number. - View Dependent Claims (2, 3, 4, 5)
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Specification