WIDGETIZED AVATAR AND A METHOD AND SYSTEM OF CREATING AND USING SAME

• US 20140040066A1
• Filed: 10/14/2013
• Published: 02/06/2014
• Est. Priority Date: 03/13/2008
• Status: Active Grant

• Current Assignee: Mattel Incorporated
• Original Assignee: Fuhu Holdings, Inc
• Inventors: Fujioka, Robb
• Granted Patent: US 9,744,466 B2
• Time in Patent Office: Days
• US Class Current: 705/26.5
• CPC Class Codes: A63F 13/12 involving interaction between a plurality of game devices, e.g. transmisison or distribution systems protocols for networked virtual reality, networked games H04L29/06034
• CPC Class Codes: A63F 13/30 Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
• CPC Class Codes: A63F 13/63 by the player, e.g. authoring using a level editor
• CPC Class Codes: A63F 13/792 for payment purposes, e.g. monthly subscriptions
• CPC Class Codes: A63F 2300/5553 user representation in the game field, e.g. avatar
• CPC Class Codes: A63F 2300/6018 where the game content is authored by the player, e.g. level editor or by game device at runtime, e.g. level is created from music data on CD
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0621 Item configuration or customization

Abstract

An upsell engine that provides a purchaser of a first item the opportunity to purchase a second item that is related to said first item. The first item may be a virtual item and the second item may be a real world item related to or a representation of the virtual item. The upsell engine preferably tracks the preferences or personal information of the user in order to upsell real world representations of the virtual item.

Claims

1. A computer-based method of creating and using a portable and widgetized avatar, comprising the steps:

providing a networked server;

wherein said server is comprised of an environment and an upsell engine;

wherein said environment is comprised of one or more virtual storefronts;

providing at least one computer networked to said networked server;

wherein said computer has a display;

gathering a plurality of personal information from a user;

creating an avatar on said computer, such that said avatar comprises a virtual likeness of a user based on said plurality of personal information;

wherein said user accesses said avatar through said at least one computer;

wherein said avatar is portable and widgetized, such that said avatar may reside as non-static content to at least two unique at least partially static web pages;

wherein said avatar moves virtually through said environment and said one or more virtual storefronts;

browsing by said avatar a plurality of items for sale in said one or more virtual storefronts;

wherein said plurality of items for sale in said one or more virtual storefronts are related to said plurality of personal information of said user;

purchasing by said user at least one of said plurality of items; and

providing by said upsell engine an option to purchase one or more additional items related to said at least one item purchased by said user.

2. The computer-based method of claim 1, wherein said at least one item purchased is a virtual item purchased for said avatar.

3. The computer-based method of claim 2, wherein said one or more additional items is comprised of a real world item.

4. The computer-based method of claim 3, wherein said real world item is a charm.

5. The computer-based method of claim 3, wherein said real world item is selected from the group of items consisting of an article of clothing and an accessory.

6. The computer-based method of claim 2, wherein said virtual item purchased by said user for said avatar is a virtualized article of real world clothing.

7. The computer-based method of claim 6, wherein said virtualized article of real world clothing has a designer brand.

8. The computer-based method of claim 1, wherein said at least one item purchased by said user for said avatar is an accessory.

9. The computer-based method of claim 2, further comprising the steps:

equipping said avatar with said at least one item purchased; and

displaying said equipped avatar on said display.

10. The computer-based method of claim 1, further comprising the steps:

equipping said avatar with one or more of said plurality of items for sale and displaying said equipped avatar on said display, such that said user can preview said equipped avatar before purchasing.

11. The computer-based method of claim 1, wherein said at least one item purchased is a real world article;

and wherein said one or more additional items is a virtual item.

12. The computer-based method of claim 1, wherein said plurality of personal information is comprised of:

one or more musical tastes of said user;

one or more motion picture tastes of said user;

a job status of said user;

an educational status of said user;

an age of said user;

a location of said user;

an income of said user;

a marital status of said user; and

one or more online communities with which said user is associated.

13. The computer-based method of claim 1, wherein said plurality of personal information is comprised of information selected from the group of information consisting of:

at least one of a user name;

a user screen name;

a handle;

a trademark; and

a text of interest.

14. The computer-based method of claim 1, wherein said plurality of personal information is comprised of at least one of the information selected from the group of information consisting of:

a user name;

a screen name;

a purchase tool;

a handle;

one or more trademarks;

one or more personal characteristics;

one or more user interests;

one or more user links;

one or more user photos;

one or more videos;

one or more user friends;

one or more user sayings;

one or more jokes;

one or more user notes;

one or more connections;

one or more message postings;

a user clothing;

one or more accessories;

one or more activities;

a user style;

one or more musical tastes of said user;

one or more motion picture tastes of said user;

a job status of said user;

an educational status of said user;

an age of said user;

a location of said user;

an income of said user;

a marital status of said user; and

one or more online communities with which said user is associated.

15. The computer-based method of claim 1, wherein said avatar comprises a trading card format.

16. The computer-based method of claim 15, wherein said trading card format includes a searchable library;

and

wherein said searchable library allows said user to search one or more articles by a key word.

17. The computer-based method of claim 15, wherein said trading card format flips responsive to at least one of a selection selected from the group of selections consisting of:

a drop-down menu;

selection of a link; and

a double click; and

wherein a flipped side of said trading card is comprised of a group of information selected from the information consisting of;

age;

interests;

likes;

dislikes; and

employment status.

18. The computer-based method of claim 1, wherein said avatar is associated with a plurality of expertise points indicative of an interaction with at least one computing community;

wherein said avatar is searchable by said plurality of expertise points;

wherein said plurality of expertise points are transferrable and portable in conjunction with the avatar;

wherein the plurality of expertise points are in accordance with feedback from a plurality of other users in the at least one computing community communities in relation to the user'"'"'s expertise in a particular area;

wherein said plurality of expertise points accumulate based on a plurality of expertise levels; and

wherein the plurality of expertise points accumulate based on at least one of the group consisting of advice offered, amount of advice offered, and purchase of expertise from the user.

19. The computer-based method of claim 1, further comprising the step of:

recommending by a recommendation engine one or more additional content based on at least one of a user'"'"'s community, popularity, known expertise, clicks, interests, and searches.

20. The computer-based method of claim 1, further comprising the step of:

displaying to said user, after said step of providing to said user said option to purchase said one or more additional items, a preview of said avatar associated with a selected one or more additional item.