Offer Presentation for Crowdfunding

• US 20140040157A1
• Filed: 08/01/2012
• Published: 02/06/2014
• Est. Priority Date: 08/01/2012
• Status: Abandoned Application

• Current Assignee: Rockethub Incorporated (EFactor Group Corp.)
• Original Assignee: Rockethub Incorporated (EFactor Group Corp.)
• Inventors: Cohen, Jedidiah S., Vukicevic, Vladimir, Meece, Brian, Hillel-Tuch, Alon
• Application Number:
  US13/563,813
• Publication Number:
  US 20140040157A1
• Time in Patent Office: Days
• US Class Current: 705/329
• CPC Class Codes: G06Q 40/06 Asset management; Financial planning or analysis

Abstract

Offers are presented to one or more users of a crowdfunding platform based upon information gathered from multiple users'"'"' activities across one or more campaigns. An offer may be provided to the fundraiser based on a campaign category, a campaign keyword, a campaign profile, offer profile or user activity history. A user profile may be used to determine an offer by comparing the profile to attributes of one or more offers. The selected offer can be presented to users such as funders, fundraisers and others.

Claims

1. A method comprising:

storing, to a database, a campaign profile, the campaign profile comprising an indication of a fundraiser that receives funding from a plurality of funders of the campaign;

storing to the database an activity history of a plurality of campaigns of the fundraiser;

generating, by a processor, a fundraiser profile based on the activity history of the fundraiser;

generating, by the processor, a customized recommendation of at least one offer relevant to the campaign based on the fundraiser profile and a second profile selected from the group consisting of;

an offer profile, a campaign profile, and a funder profile, wherein the at least one offer does not comprise actual currency; and

providing, by a processor, the customized recommendation of the at least one offer to the fundraiser.

3. The method of claim 1, wherein an offer is selected from the group consisting of:

an offer of information about at least one prospective funder and an offer to subscribe to a service.

4. The method of claim 1, wherein the campaign is associated with a campaign category.

5. The method of claim 1, wherein the campaign is associated with a campaign keyword.

6. The method of claim 1, wherein the activity history comprises a record of a click-through of a previous offer.

7. The method of claim 1, further comprising determining an offer based on a geographic location.

8. The method of claim 1, wherein the campaign profile includes at least one selected from the group of:

a campaign purpose, a campaign geographic location, a campaign keyword;

a campaign category;

a campaign fundraising goal, a campaign total funds raised, and a campaign time limit.

9. The method of claim 1, wherein the offer profile includes at least one selected from the group of:

an offer category, an offer geographic location and at least one offer keyword.

2. (canceled)

10. A method comprising:

storing, to a database, a campaign profile, the campaign profile comprising an indication of a fundraiser that receives funding from a plurality of funders of the campaign;

receiving funding of a campaign based on a contribution of at least one funder;

storing to a database an activity history of the at least one funder;

generating, by a processor, a funder profile based on the activity history of the at least one funder;

generating, by a processor, a customized recommendation of at least one offer based on the funder profile and a second profile selected from the group consisting of;

an offer profile, a campaign profile, and a fundraiser profile, wherein the at least one offer indicates a reward for a funder performing an action, and the at least one offer does not comprise actual currency; and

providing, by a processor, the customized recommendation of the at least one offer to a funder.

12. The method of claim 10, wherein the campaign is associated with a campaign category.

13. The method of claim 10, wherein the campaign is associated with a campaign keyword.

14. The method of claim 10, wherein the activity history comprises a record of a click-through of a previous offer.

15. The method of claim 10, further comprising determining an offer based on a geographic location.

16. The method of claim 10, wherein the campaign profile includes at least one selected from the group of:

a campaign purpose, a campaign geographic location, a campaign keyword;

a campaign category;

a campaign fundraising goal, a campaign total funds raised, and a campaign time limit.

17. The method of claim 10, wherein the offer profile includes at least one selected from the group of an offer category, an offer geographic location and at least one offer keyword.

18. The method of claim 10, wherein the offer includes at least one selected from the group consisting of:

a discount and an expiration date.

11. (canceled)

19. A system comprising:

a database to store a campaign profile and an activity history of a plurality of campaigns of a fundraiser, the campaign profile comprising an indication of the fundraiser that receives funding from a plurality of funders of the campaign;

a processor connected to the database, the processor configured to;

generate a fundraiser profile based on the activity history of the fundraiser;

generate a customized recommendation of at least one offer relevant to the campaign based on the fundraiser profile and a second profile selected from the group consisting of;

an offer profile, a campaign profile, and a funder profile, wherein the at least one offer does not comprise actual currency; and

provide the customized recommendation of the at least one offer to the fundraiser.

21. The system of claim 19, wherein an offer is selected from the group consisting of:

an offer of information about at least one prospective funder and an offer to subscribe to a service.

22. The system of claim 19, wherein the campaign is associated with a campaign category.

23. The system of claim 19, wherein the campaign is associated with a campaign keyword.

24. The system of claim 19, wherein the activity history comprises a record of a click-through of a previous offer.

25. The system of claim 19, the processor further configured to determine an offer based on a geographic location.

26. The system of claim 19, wherein the campaign profile includes at least one selected from the group of:

a campaign purpose, a campaign geographic location, a campaign keyword;

a campaign category;

a campaign fundraising goal, a campaign total funds raised, and a campaign time limit.

27. The system of claim 19, wherein the offer profile includes at least one selected from the group of an offer category, an offer geographic location and at least one offer keyword.

20. (canceled)

28. A system comprising:

a database to store a campaign profile and an activity history of at least one funder, the campaign profile comprising an indication of the fundraiser that receives funding from a plurality of funders of the campaign;

a processor connected to the database, the processor configured to;

receive funding of a campaign based on a contribution of the at least one funder;

store an activity history of the at least one funder;

generate a funder profile based on the activity history of the at least one funder;

generate a customized recommendation of at least one offer based on the funder profile and a second profile selected from the group consisting of;

an offer profile, a campaign profile, and a fundraiser profile, wherein the at least one offer indicates a reward for a funder performing an action, and the at least one offer does not comprise actual currency; and

provide the customized recommendation of the at least one the offer to a funder.

30. The system of claim 28, wherein the campaign is associated with a campaign category.

31. The system of claim 28, wherein the campaign is associated with a campaign keyword.

32. The system of claim 28, wherein the activity history comprises a record of a click-through of a previous offer.

33. The system of claim 28, the processor further configured to determine an offer based on a geographic location.

34. The system of claim 28, wherein the campaign profile includes at least one selected from the group of:

a campaign purpose, a campaign geographic location, a campaign keyword;

a campaign category;

a campaign fundraising goal, a campaign total funds raised, and a campaign time limit.

35. The system of claim 28, wherein the offer profile includes at least one selected from the group of an offer category, an offer geographic location and at least one offer keyword.

36. The system of claim 28, wherein the offer includes at least one selected from the group consisting of:

a discount and an expiration date.

29. (canceled)