COMPUTER IMPLEMENTED METHODS AND APPARATUS FOR PROVIDING RELEVANT DATA IN A SOCIAL NETWORK FEED ACCORDING TO A LOCATION OF A COMPUTING DEVICE

• US 20140040374A1
• Filed: 07/25/2013
• Published: 02/06/2014
• Est. Priority Date: 07/31/2012
• Status: Abandoned Application

• Current Assignee: Salesforce.com, Inc.
• Original Assignee: Salesforce.com, Inc.
• Inventors: Olsen, Joseph M., Dunn, Zachary J.
• Application Number:
  US13/951,208
• Publication Number:
  US 20140040374A1
• Time in Patent Office: Days
• US Class Current: 709/204
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

Disclosed are systems, apparatus, methods and computer-readable storage media for providing relevant data in a social network feed. In some implementations, a physical location of a computing device associated with a user is indicated. An entity is identified as having a physical location in proximity to the computing device. Relevant feed content associated with the identified entity is determined in accordance with one or more relevance parameters. Data is provided to the computing device to update a presentation of a social network feed to include or to graphically identify the determined feed content.

Claims

1. A computer implemented method for providing relevant data in a social network feed according to a location of a computing device, the method comprising:

receiving an indication of a physical location of a computing device associated with a user;

identifying one or more entities indicated as having one or more physical locations in proximity to the physical location of the computing device;

determining relevant feed content associated with the identified one or more entities, the relevant feed content determined in accordance with one or more relevance parameters; and

providing data to the computing device to update a presentation of a social network feed in a user interface displayed on the computing device to include or to graphically identify the determined feed content.

2. The method of claim 1, wherein the entities include one or more of:

a person, a device, a group, a department, and an organization.

3. The method of claim 1, wherein the relevance parameters specify one or more of:

an entity being followed by the user, a person following the user, a group of which the user is a member, a group which the user follows, a department of which the user is a member, an organization to which the user belongs, a place of employment, a relationship to the user, a topic, a keyword, user profile data, group profile data, and organization profile data.

4. The method of claim 1, wherein providing the data to the computing device to update the presentation of the social network feed includes one or more of:

sending the determined feed content to the computing device, and sending an instruction to the computing device to remove feed content or to alter presentation of feed content not determined as being relevant.

5. The method of claim 1, wherein determining the relevant feed content includes:

accessing a database; and

retrieving data satisfying the one or more relevance parameters from the database, the data including one or more of;

customer relationship management (CRM) data, feed item data, user profile data, group profile data, record data, and analytics data.

6. The method of claim 1, wherein determining the relevant feed content includes:

generating the feed content.

7. The method of claim 1, further comprising:

providing an instruction to display a prompt at the computing device, the prompt requesting the update of the presentation of the social network feed; and

receiving a confirmation from the computing device, the confirmation indicating acceptance of the request to update the presentation.

8. The method of claim 1, further comprising:

providing an instruction to display a prompt at the computing device to do one or more of;

follow one or more entities, access a feed associated with one or more entities, access a designated online forum, publish designated content in an online forum, and request further content associated with the identified one or more entities.

9. The method of claim 1, wherein the proximity is defined with reference to a geographic radius.

10. The method of claim 9, wherein the proximity is defined with reference to one or more of:

designated coordinates, a designated environment, a designated region of an environment, a designated state, a designated city, a designated street address, a designated building, a designated floor of a building, and a designated region of a floor of a building.

11. The method of claim 1, wherein the physical location of the computing device is indicated by communication between the computing device and a wireless device.

12. The method of claim 1, further comprising:

detecting a condition in which the one or more physical locations of the identified one or more entities is no longer in proximity to the physical location of the computing device; and

providing further data to the computing device to further update the presentation of the feed according to the detected condition.

13. The method of claim 1, wherein receiving the indication of the physical location of the computing device includes:

receiving location data via a location application programming interface (API) situated on the computing device.

14. The method of claim 1, further comprising:

storing the determined feed content in a feed table in a database.

15. One or more servers for providing relevant data in a social network feed according to a location of a computing device, the one or more servers comprising:

one or more processors operable to execute one or more instructions to;

receive an indication of a physical location of a computing device associated with a user;

identify one or more entities indicated as having one or more physical locations in proximity to the physical location of the computing device;

determine relevant feed content associated with the identified one or more entities, the relevant feed content determined in accordance with one or more relevance parameters; and

provide data to the computing device to update a presentation of a social network feed in a user interface displayed on the computing device to include or to graphically identify the determined feed content.

16. The one or more servers of claim 15, wherein the proximity is defined with reference to one or more of:

designated coordinates, a designated environment, a designated region of an environment, a designated state, a designated city, a designated street address, a designated building, a designated floor of a building, and a designated region of a floor of a building.

17. The one or more servers of claim 15, wherein the physical location of the computing device is indicated by communication between the computing device and a wireless device.

18. A non-transitory computer-readable storage medium storing instructions executable by a server to perform a method for providing relevant data in a social network feed according to a location of a computing device, the method comprising:

receiving an indication of a physical location of a computing device associated with a user;

identifying one or more entities indicated as having one or more physical locations in proximity to the physical location of the computing device;

determining relevant feed content associated with the identified one or more entities, the relevant feed content determined in accordance with one or more relevance parameters; and

providing data to the computing device to update a presentation of a social network feed in a user interface displayed on the computing device to include or to graphically identify the determined feed content.

19. The non-transitory computer-readable storage medium of claim 18, wherein the proximity is defined with reference to one or more of:

designated coordinates, a designated environment, a designated region of an environment, a designated state, a designated city, a designated street address, a designated building, a designated floor of a building, and a designated region of a floor of a building.

20. The non-transitory computer-readable storage medium of claim 18, wherein the physical location of the computing device is indicated by communication between the computing device and a wireless device.