NAVIGATION AWARE NEWS SERVICE

• US 20140040933A1
• Filed: 08/12/2013
• Published: 02/06/2014
• Est. Priority Date: 05/30/2000
• Status: Active Grant

• Current Assignee: Conversant Wireless Licensing S.à.r.l. (f/k/a Core Wireless Licensing S.a.r.l.) (MOSAID Technologies Inc. (f/k/a Conversant Intellectual Property Management))
• Original Assignee: Conversant Wireless Licensing S.à.r.l. (f/k/a Core Wireless Licensing S.a.r.l.) (MOSAID Technologies Inc. (f/k/a Conversant Intellectual Property Management))
• Inventors: KOPRA, Toni
• Granted Patent: US 9,826,280 B2
• Time in Patent Office: Days
• US Class Current: 725/14
• CPC Class Codes: G06Q 50/34 Betting or bookmaking, e.g. Internet betting
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3223 Architectural aspects of a gaming system, e.g. internal configuration, master/slave, wireless communication
• CPC Class Codes: G07F 17/3288 Betting, e.g. on live events, bookmaking
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/488 Data services, e.g. news ticker systems specially adapted for using meteorological information in broadcast systems H04H60/71

Abstract

A mobile terminal simultaneously receives an interactive service, such as a betting service, and a web-based news service operating in conjunction with the interactive service across a wireless connection. Both services are simultaneously displayed in different windows on the same display of the mobile terminal. The user'"'"'s selections, navigation of pages and other input in the interactive service are monitored and used to select related news items for a scrolling news frame.

Claims

1. A method for providing targeted content to a user, the method comprising the steps of:

providing content to the user across a wireless connection, wherein the content includes;

an interactive service; and

a news service operating in conjunction with the interactive service;

monitoring the user'"'"'s navigation through the content provided to determine content targeted by the user;

identifying at least one keyword associated with the content targeted by the user;

searching a database associated with the content for information relevant to the keyword; and

providing the information to the user.

2. The method of claim 1, wherein the content targeted by the user is part of the interactive service.

3. The method of claim 2 further comprising the steps of:

using the news service to monitor the user'"'"'s navigation through the interactive service; and

updating a scrolling news frame portion of the news service with the information.

4. The method of claim 1, wherein the content targeted by the user is part of the news services.

5. The method of claim 4 further comprising the steps of:

using the news service to monitor the user'"'"'s interaction with the information; and

providing the user with detailed news information upon the user'"'"'s selection of the information.

6. The method of claim 1, wherein the step of providing content further includes the step of providing at least one of odds, stakes, current bets made by betters, a number of currently participating bettors, and betting windows.

7. The method of claim 6 further comprising the steps of:

monitoring the user'"'"'s selection when related news service data is not available; and

monitoring the user'"'"'s selection when related news service data is available.

8. The method of claim 7 wherein the user'"'"'s selection includes at least one navigation selection and one other input from the user that is tracked by the news service.

9. The method of claim 7 further comprising the steps of:

integrating interactive service data and news service data into one signal transmitted over the wireless connection; and

separating, at least in part, the integrated signal into the interactive service data and the news service data.

10. The method of claim 1, wherein the keyword is entered by the user to target the content.

11. The method of claim 1, wherein the keyword is derived from the navigation selections of the user while interacting with the betting service.

12. An apparatus comprising:

at least one processor; and

at least one memory including computer program code,

wherein the memory and the computer program code are configured to, with the at least one processor, cause the apparatus to perform at least the following;

provide content to the user across a wireless connection, wherein the content includes;

an interactive service; and

a news service operating in conjunction with the interactive service;

monitor the user'"'"'s navigation through the content provided to determine content targeted by the user based on the user'"'"'s selection of the content;

identify at least one keyword associated with the content targeted by the user;

search a database associated with the content for information relevant to the keyword;

provide the information to the user.

13. The apparatus of claim 12, wherein the apparatus is further caused to:

initiate transmission of data, as part of the interactive service, in real-time from the interactive service to be displayed to the user;

initiate transmission of at least one of the selections and other input the user makes via the interactive service to the news service; and

register the selections into at least one of log file and a database.

14. The apparatus of claim 13, wherein real-time betting data includes at least one of odds, stakes, current bets made by betters, a number of currently participating bettors, and betting windows.

15. The apparatus of claim 14, wherein the apparatus is further caused to:

integrate the interactive service data and the news service data into one signal; and

separate the integrated signal into the interactive service data and the news service data.

16. The apparatus of claim 15, wherein the keyword is inputted by the user.