DYNAMIC CUSTOMIZATION OF AUDIO VISUAL CONTENT USING PERSONALIZING INFORMATION

• US 20140040946A1
• Filed: 03/14/2013
• Published: 02/06/2014
• Est. Priority Date: 08/03/2012
• Status: Active Application

• Current Assignee: Elwha LLC (Intellectual Ventures LLC)
• Original Assignee: Elwha LLC (Intellectual Ventures LLC)
• Inventors: Gates, William H. III, Gerrity, Daniel A., Holman, Pablos, Hyde, Roderick A., Jung, Edward K.Y., Kare, Jordin T., Levien, Royce A., Lord, Robert W., Lord, Richard T., Malamud, Mark A., Myhrvold, Nathan P., Rinaldo, John D. Jr., Rosema, Keith D., Tegreene, Clarence T., Wood, Lowell L. Jr.
• Application Number:
  US13/827,167
• Publication Number:
  US 20140040946A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Systems and methods for dynamic customization of advertising content are described. In some implementations, a process may include obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user, modifying at least part of an audio-visual content in accordance with the at least one customization input to create a dynamically customized audio-visual content, and providing the dynamically-customized audio-visual content.

Claims

1. A method of providing audio-visual content, comprising:

obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user;

modifying at least part of an audio-visual content in accordance with the at least one customization input to create a dynamically customized audio-visual content; and

providing the dynamically-customized audio-visual content.

2. The method of claim 1, wherein obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user comprises:

obtaining at least one customization input based at least partially on an information record stored on an electronic device associated with at least one user.

3. The method of claim 1, wherein obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user comprises:

obtaining at least one customization input based at least partially on an information record communicated at least one of to or from an electronic device associated with of at least one user.

4. The method of claim 1, wherein obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user comprises:

obtaining at least one customization input based at least partially on an information record stored on a computing device associated with at least one user.

5. The method of claim 1, wherein obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user comprises:

obtaining at least one customization input based at least partially on an information record communicated at least one of to or from a computing device associated with at least one user.

10. The method of claim 1, wherein obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user comprises:

obtaining at least one customization input based at least partially on a photo at least one of stored on or communicated with an electronic device associated with at least one user.

11. The method of claim 1, wherein obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user comprises:

obtaining at least one customization input based at least partially on a browsing dataum at least one of stored on or communicated with an electronic device associated with at least one user.

12. The method of claim 1, wherein obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user comprises:

obtaining at least one customization input based at least partially on a purchase record at least one of stored on or communicated with an electronic device associated with at least one user.

13. The method of claim 1, wherein obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user comprises:

obtaining at least one customization input based at least partially on a call record at least one of stored on or communicated with an electronic device associated with at least one user.

18. The method of claim 1, wherein obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user comprises:

obtaining at least one customization input based at least partially on a navigational datum at least one of stored on or communicated with an electronic device associated with at least one user.

19. The method of claim 1, wherein obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user comprises:

obtaining at least one customization input based at least partially on a communication datum at least one of stored on or communicated with an electronic device associated with at least one user.

20. The method of claim 1, wherein obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user comprises:

obtaining at least one customization input based at least partially on a downloaded content at least one or stored on or communicated with an electronic device associated with at least one user.

21. The method of claim 1, wherein obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user comprises:

obtaining at least one customization input based at least partially on a demographic information at least one of stored on or communicated with an electronic device associated with at least one user.

26. The method of claim 1, wherein obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user comprises:

obtaining at least one customization input based at least partially on an information record at least one of stored on or communicated with a cellular telephone associated with at least one user.

27. The method of claim 1, wherein obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user comprises:

obtaining at least one customization input based at least partially on an information record at least one of stored on or communicated with a tablet associated with at least one user.

28. The method of claim 1, wherein obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user comprises:

obtaining at least one customization input based at least partially on an information record at least one of stored on or communicated with an electronic reader associated with at least one user.

29. The method of claim 1, wherein obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user comprises:

obtaining at least one customization input based at least partially on an information record at least one of stored on or communicated with a gaming device associated with at least one user.

34. The method of claim 1, wherein obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user comprises:

obtaining at least one customization input based at least partially on an information record at least one of stored on or communicated with a personal digital assistant associated with at least one user.

35. The method of claim 1, wherein obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user comprises:

obtaining at least one customization input based at least partially on an information record at least one of stored on or communicated with a communication device associated with at least one user.

36. The method of claim 1, wherein obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user comprises:

obtaining at least one customization input based at least partially on an information record at least one of stored on or communicated with a navigational device associated with at least one user.

37. The method of claim 1, wherein obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user comprises:

obtaining at least one customization input based at least partially on an information record at least one of stored on or communicated with a monitoring device associated with at least one user.

6-9. -9. (canceled)

14-17. -17. (canceled)

22-25. -25. (canceled)

30-33. -33. (canceled)

38-78. -78. (canceled)

79. A system for providing audio-visual content, comprising:

means for obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user;

means for modifying at least part of an audio-visual content in accordance with the at least one customization input to create a dynamically customized audio-visual content; and

means for providing the dynamically-customized audio-visual content.

80-156. -156. (canceled)

157. One or more non-transitory computer-readable media bearing instructions that, when executed, perform a process of providing audio-visual content, the process comprising:

obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user;

modifying at least part of an audio-visual content in accordance with the at least one customization input to create a dynamically customized audio-visual content; and

providing the dynamically-customized audio-visual content.

158. (canceled)