SYSTEMS AND METHODS FOR DETERMINING A CLOUD-BASED CUSTOMER LIFETIME VALUE

• US 20140046708A1
• Filed: 08/07/2012
• Published: 02/13/2014
• Est. Priority Date: 08/07/2012
• Status: Abandoned Application

• Current Assignee: Oracle International Corporation (Oracle Corporation)
• Original Assignee: Oracle International Corporation (Oracle Corporation)
• Inventors: Werner, Benjamin
• Application Number:
  US13/568,935
• Publication Number:
  US 20140046708A1
• Time in Patent Office: Days
• US Class Current: 705/7.11
• CPC Class Codes: G06Q 30/01 Customer relationship services
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Various arrangements for determining a customer lifetime value metric are presented. A first customer record stored by the cloud host computer system on behalf of a first client may be accessed. The first customer record may include information about a first financial relationship between a customer and the first client. A second customer record stored by the cloud host computer system on behalf of a second client may be accessed. The second customer record may include information about a second financial relationship between the customer and the second client. The clients may not have access to each other'"'"'s customer records. The customer indicated in the first customer record and the customer indicated in the second customer record may be determined to be the same. The customer lifetime value metric may be determined using information from the first financial relationship and the second financial relationship.

Claims

1. A method for determining a customer'"'"'s value, the method, comprising:

accessing, by a cloud host computer system, a first customer record stored by the cloud host computer system on behalf of a first client, wherein;

the first customer record comprises information about a first financial relationship between a customer and the first client;

accessing, by the cloud host computer system, a second customer record stored by the cloud host computer system on behalf of a second client, wherein;

the second customer record comprises information about a second financial relationship between the customer and the second client;

the first client does not have access to the second customer record; and

the second client does not have access to the first customer record;

determining, by the cloud host computer system, the customer of the first customer record and the customer of the second customer record are the same;

determining, by the cloud host computer system, a community customer lifetime value metric using information about the first financial relationship and information about the second financial relationship; and

providing, by the cloud host computer system, the community customer lifetime value metric to the first client.

2. The method for determining the customer'"'"'s value of claim 1, wherein the customer lifetime value metric is the only metric provided to the first client by the cloud host computer system based on the second customer record.

3. The method for determining the customer'"'"'s value of claim 1, wherein:

the information about the first financial relationship between the customer and the first client comprises information about revenue received by the first client from the customer; and

the information about the second financial relationship between the customer and the second client comprises information about revenue received by the second client from the customer.

4. The method for determining the customer'"'"'s value of claim 1, wherein:

the information about the first financial relationship between the customer and the first client comprises information about customer-support costs of the customer with the first client; and

the information about the second financial relationship between the customer and the second client comprises information about customer-support costs of the customer with the second client.

5. The method for determining the customer'"'"'s value of claim 1, wherein the customer is a person.

6. The method for determining the customer'"'"'s value of claim 1, wherein the customer is a business organization.

7. The method for determining the customer'"'"'s value of claim 1, further comprising:

accessing, by the cloud host computer system, a social influence score for the customer, wherein;

the social influence score indicates a likelihood of the customer being able to influence behavior of people; and

determining, by the cloud host computer system, the community customer lifetime value metric using the first financial relationship and the second financial relationship further comprises using the social influence score for the customer.

8. The method for determining the customer'"'"'s value of claim 1, further comprising:

accessing, by the cloud host computer system, a plurality of customer records stored by the cloud host computer system on behalf of a plurality of clients, wherein;

the plurality of customer records corresponds to the customer;

the plurality of customer records comprise information about a plurality of financial relationships between the customer and the plurality of clients; and

determining, by the cloud host computer system, the community customer lifetime value metric using the first financial relationship and the second financial relationship further comprises using the information about the plurality of financial relationships between the customer and the plurality of clients.

9. The method for determining the customer'"'"'s value of claim 8, wherein providing, by the cloud host computer system, the community customer lifetime value metric to the first client further comprises providing the community customer lifetime value metric to each client of the plurality of clients.

10. The method for determining the customer'"'"'s value of claim 1, further comprising:

receiving, by the cloud host computer system, an indication that the first client is enrolled in a community customer lifetime value program, wherein;

the community customer lifetime value program permits access community to customer lifetime value metrics for a plurality of customers determined using at least some data not available to the first client; and

the community customer lifetime value program requires customer records, that are stored on behalf of the first client by the cloud host computer system, be available for use in determining the community customer lifetime value metrics for the plurality of customers.

11. A computer program product residing on a non-transitory processor-readable medium for determining a customer'"'"'s value, the computer program product comprising processor-readable instructions configured to cause a processor to:

access a first customer record stored by a cloud host computer system on behalf of a first client, wherein;

the first customer record comprises information about a first financial relationship between a customer and the first client;

access a second customer record stored by the cloud host computer system on behalf of a second client, wherein;

the second customer record comprises information about a second financial relationship between the customer and the second client;

the first client does not have access to the second customer record; and

the second client does not have access to the first customer record;

determine the customer of the first customer record and the customer of the second customer record are the same;

determine a community customer lifetime value metric using information about the first financial relationship and information about the second financial relationship; and

provide the community customer lifetime value metric to the first client.

12. The computer program product for determining the customer'"'"'s value of claim 11, wherein the customer lifetime value metric is the only metric provided to the first client based on the second customer record.

13. The computer program product for determining the customer'"'"'s value of claim 11, wherein:

the information about the first financial relationship between the customer and the first client comprises information about revenue received by the first client from the customer; and

the information about the second financial relationship between the customer and the second client comprises information about revenue received by the second client from the customer.

14. The computer program product for determining the customer'"'"'s value of claim 11, wherein:

the information about the first financial relationship between the customer and the first client comprises information about customer-support costs of the customer with the first client; and

the information about the second financial relationship between the customer and the second client comprises information about customer-support costs of the customer with the second client.

15. The computer program product for determining the customer'"'"'s value of claim 11, wherein the customer is a person.

16. The computer program product for determining the customer'"'"'s value of claim 11, wherein the customer is a business organization.

17. The computer program product for determining the customer'"'"'s value of claim 11, further comprising processor-readable instructions configured to cause the processor to:

access a social influence score for the customer, wherein;

the social influence score indicates a likelihood of the customer being able to influence behavior of people; and

determine the community customer lifetime value metric using the first financial relationship and the second financial relationship further comprises using the social influence score for the customer.

18. The computer program product for determining the customer'"'"'s value of claim 11, further comprising processor-readable instructions configured to cause the processor to:

receive an indication that the first client is enrolled in a community customer lifetime value program, wherein;

the community customer lifetime value program permits access community to customer lifetime value metrics for a plurality of customers determined using at least some data not available to the first client; and

the community customer lifetime value program requires customer records, that are stored on behalf of the first client by the cloud host computer system, be available for use in determining the community customer lifetime value metrics for the plurality of customers.

19. A system for determining a customer'"'"'s value, the system comprising:

a processor; and

a memory communicatively coupled with and readable by the processor and having stored therein processor-readable instructions which, when executed by the processor, cause the processor to;

access a first customer record stored on behalf of a first client, wherein;

the first customer record comprises information about a first financial relationship between a customer and the first client;

access a second customer record stored on behalf of a second client, wherein;

the second customer record comprises information about a second financial relationship between the customer and the second client;

the first client does not have access to the second customer record; and

the second client does not have access to the first customer record;

determine the customer of the first customer record and the customer of the second customer record are the same;

determine a community customer lifetime value metric using information about the first financial relationship and information about the second financial relationship; and

provide the community customer lifetime value metric to the first client.

20. The system for determining the customer'"'"'s value of claim 19, wherein the customer lifetime value metric is the only metric provided to the first client based on the second customer record.