ASSESSING ADVERTISEMENT IMPACT USING ADVERTISEMENT READABLE INDICIA

• US 20140046752A1
• Filed: 08/10/2012
• Published: 02/13/2014
• Est. Priority Date: 08/10/2012
• Status: Abandoned Application

• Current Assignee: Bank of America Corp.
• Original Assignee: Bank of America Corp.
• Inventors: Bertanzetti, Peter John, Grigg, David M., Thomas, Susan Smith, Calman, Matthew A.
• Application Number:
  US13/572,311
• Publication Number:
  US 20140046752A1
• Time in Patent Office: Days
• US Class Current: 705/14.41
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Embodiments of the invention are directed to systems, methods and computer program products for processing a readable indicia associated with an advertisement associated with a product. The invention presents a readable indicia in association with an advertisement, where the readable indicia includes instructions for triggering a data collection tool. The invention collects data from the data collection tool and analyzes characteristics of the readable indicia and the advertisement in order to determine a customer advertisement impact. The readable indicia may include information indicating at least one of a current date, a time of inception of the advertisement, a placement location of the readable indicia within the advertisement, or a visual characteristic of the readable indicia.

Claims

1. An apparatus for processing a readable indicia associated with an advertisement associated with a product, the apparatus comprising:

a memory;

a processor; and

a computing module stored in the memory, executable by the processor, and configured to cause the processor to;

present a readable indicia in association with an advertisement, wherein the readable indicia includes instructions for triggering a data collection tool;

collect data from the data collection tool; and

analyze characteristics of the readable indicia and the advertisement in order to determine a customer advertisement impact.

2. The apparatus of claim 1, wherein the readable indicia comprises a Quick Response (QR) code.

3. The apparatus of claim 1, wherein the readable indicia comprises a variable readable indicia.

4. The apparatus of claim 3, wherein the variable readable indicia comprises data indicating at least one of a current date, a current time, a placement location of the readable indicia within the advertisement, a visual characteristic of the readable indicia, or a time elapsed since inception of the advertisement.

5. The apparatus of claim 1, wherein the readable indicia comprises data indicating at least one of a current date, a time of inception of the advertisement, a placement location of the readable indicia within the advertisement, or a visual characteristic of the readable indicia.

6. The apparatus of claim 1, wherein the computing module is further configured to cause the processor to determine a value of a characteristic that maximizes user selection of the readable indicia.

7. The apparatus of claim 1, wherein the computing module is further configured to cause the processor to determine a combination of values of a plurality of characteristics that maximize user selection of the readable indicia.

8. The apparatus of claim 1, wherein the readable indicia comprises a vanishing readable indicia that presents a continuously diminishing time remaining communication, wherein when the time remaining communication reaches zero, the vanishing readable indicia is removed from the advertisement.

9. A method for processing a readable indicia associated with an advertisement associated with a product, the method comprising:

providing a processor for executing computer program code stored in a non-transitory computer-readable medium to cause the processor to;

present a readable indicia in association with an advertisement, wherein the readable indicia includes instructions for triggering a data collection tool;

collect data from the data collection tool; and

analyze characteristics of the readable indicia and the advertisement in order to determine a customer advertisement impact.

10. The method of claim 9, wherein the readable indicia comprises a Quick Response (QR) code.

11. The method of claim 9, wherein the readable indicia comprises a variable readable indicia.

12. The method of claim 11, wherein the variable readable indicia comprises data indicating at least one of a current date, a current time, a placement location of the readable indicia within the advertisement, a visual characteristic of the readable indicia, or a time elapsed since inception of the advertisement.

13. The method of claim 9, wherein the readable indicia comprises data indicating at least one of a current date, a time of inception of the advertisement, a placement location of the readable indicia within the advertisement, or a visual characteristic of the readable indicia.

14. The method of claim 9, wherein the computing program code is further to cause the processor to determine a value of a characteristic that maximizes user selection of the readable indicia.

15. The method of claim 9, wherein the computing program code is further to cause the processor to determine a combination of values of a plurality of characteristics that maximize user selection of the readable indicia.

16. The method of claim 9, wherein the readable indicia comprises a vanishing readable indicia that presents a continuously diminishing time remaining communication, wherein when the time remaining communication reaches zero, the vanishing readable indicia is removed from the advertisement.

17. A computer program product for processing readable indicia for a payment claim, the computer program product comprising:

a non-transitory computer-readable medium comprising a set of codes for causing a computer to;

present a readable indicia in association with an advertisement, wherein the readable indicia includes instructions for triggering a data collection tool;

collect data from the data collection tool; and

analyze characteristics of the readable indicia and the advertisement in order to determine a customer advertisement impact.

18. The computer program product of claim 17, wherein the readable indicia comprises a Quick Response (QR) code.

19. The computer program product of claim 17, wherein the readable indicia comprises a variable readable indicia.

20. The computer program product of claim 19, wherein the variable readable indicia comprises data indicating at least one of a current date, a current time, a placement location of the readable indicia within the advertisement, a visual characteristic of the readable indicia, or a time elapsed since inception of the advertisement.

21. The computer program product of claim 17, the readable indicia comprises data indicating at least one of a current date, a time of inception of the advertisement, a placement location of the readable indicia within the advertisement, or a visual characteristic of the readable indicia.

22. The computer program product of claim 17, wherein the set of codes is further for causing the computer to determine a value of a characteristic that maximizes user selection of the readable indicia.

23. The computer program product of claim 17, wherein the set of codes is further for causing the computer to determine a combination of values of a plurality of characteristics that maximize user selection of the readable indicia.

24. The computer program product of claim 17, wherein the readable indicia comprises a vanishing readable indicia that presents a continuously diminishing time remaining communication, wherein when the time remaining communication reaches zero, the vanishing readable indicia is removed from the advertisement.