Commerce System and Method of Controlling the Commerce System Using Bidding and Value Based Messaging
First Claim
1. A method of controlling a commerce system, comprising:
- accepting a plurality of bids for a search criteria;
selecting a winning bid for the search criteria from the plurality of bids;
accepting value message content related to the winning bid for the search criteria;
providing an interface to submit a search query corresponding to the search criteria;
collecting search results corresponding to the search query; and
controlling the commerce system by displaying the search results and value message content to influence purchasing decisions.
1 Assignment
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Accused Products
Abstract
A commerce system has retailers offering products for sale to consumers. A plurality of bids for a search criteria are accepted. A winning bid for the search criteria is selected from the plurality of bids. Value message content related to the winning bid for the search criteria is accepted. An interface to submit a search query corresponding to the search criteria is provided. Search results corresponding to the search query are collected. The commerce system is controlled by displaying the search results and value message content to influence purchasing decisions. A market segment is applied to a scope of the bids. The search criteria is accepted with the bids. The winning bid is selected based on a value of the bids. A database containing product information is provided. The search results corresponding to the search query are collected from the database.
30 Citations
25 Claims
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1. A method of controlling a commerce system, comprising:
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accepting a plurality of bids for a search criteria; selecting a winning bid for the search criteria from the plurality of bids; accepting value message content related to the winning bid for the search criteria; providing an interface to submit a search query corresponding to the search criteria; collecting search results corresponding to the search query; and controlling the commerce system by displaying the search results and value message content to influence purchasing decisions. - View Dependent Claims (2, 3, 4, 5)
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6. A method of controlling a commerce system, comprising:
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accepting a plurality of bids for a search criteria; selecting a winning bid for the search criteria from the plurality of bids; accepting value message content related to the winning bid for the search criteria; receiving a search query corresponding to the search criteria; and displaying the value message content. - View Dependent Claims (7, 8, 9, 10, 11, 12)
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13. A method of controlling a commerce system, comprising:
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accepting a bid for a search criteria; receiving a search query corresponding to the search criteria; and displaying content related to the bid for the search criteria. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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20. A computer program product usable with a programmable computer processor having a computer readable program code embodied in a non-transitory computer usable medium for controlling a commerce system, comprising:
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accepting a bid for a search criteria; receiving a search query corresponding to the search criteria; and displaying content related to the bid for the search criteria. - View Dependent Claims (21, 22, 23, 24, 25)
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Specification