METHOD FOR DISPLAYING AN ADVERTISEMENT ON INTERNET RESOURCES DEPENDING ON THE COMBINED CONTENT THEREOF
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Abstract
The invention relates to a content-oriented advertising display on the Internet resources. The technical result of the invention is the increasing of the level of ad conformity to the web-sites content. The method of ad displaying on the Internet, depending on their composite content is that the data contained within the web page is divided into text and multimedia, then transmitted to the advertisement displaying system and their comparison with existing database systems of ad displaying is performed on the principle of visual similarity of multimedia data from a web page with multimedia data from ad displaying system database, and on the principle of conformity of the text from the web-page with the test description from ad displaying system database, the relevancy of certain types of data is calculated, obtain one or several lists of numerical relevance of specific data types from the web page of corresponding ad categories or data type ad from the web-page by comparing the data from the ad displaying database with certain categories of ad, then a single list of the numerical relevance of data from a web page advertising categories or advertisements is formed. After that additional numerical conditions are applied, the obtained list is sorted by decrement, and the limited set of advertisements that corresponds to the max value from the list is displayed on the web-page.
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30 Claims
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1-10. -10. (canceled)
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11. A method for displaying an advertisement on the Internet, depending on composite content of the advertisement, comprising:
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dividing data from a web-page into text data and multimedia data; transmitting the web-page text data and web-page multimedia data to a database for advertisement data, the database comprising existing text data, existing multimedia data, and existing lists of advertisement categories; comparing the web-page multimedia data to the existing multimedia data via one or more algorithms for comparing visual similarities, and calculating a relevancy list for the web-page multimedia data; comparing the web-page text data to the existing text data via one or more algorithms for comparing text conformity, and calculating a relevancy list for the web-page text data; retrieving one or more numerical relevance list from the web-page, the one or more numerical relevance lists comprising relevancy data for one or more data types; correlating the one or more numeric relevance lists to the existing lists of advertisement categories of the database for advertisement data, and calculating a relevancy list for the advertisement categories; aggregating each of the relevancy lists into a single list of relevancy data, the single list of relevancy data having a set of maximum relevancy values; selecting a set of advertisements corresponding to the set of maximum relevancy values of the single list of relevancy data; displaying the set of advertisements on the web-page. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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30. A system for displaying an advertisement on the Internet, depending on composite content of the advertisement, comprising:
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a database for advertisement data, the database comprising existing text data, existing multimedia data, and existing lists of advertisement categories; means for retrieving and dividing data from a web-page into web-page text data and web-page multimedia data; means for transmitting the web-page text data and web-page multimedia data to the database for advertisement data; means for comparing the web-page text data to the existing text data and calculating a relevancy list from the comparison; means for comparing the web-page multimedia data to the existing multimedia data and calculating a relevancy list from the comparison; means for retrieving one or more numerical lists of data-type relevancy from the web-page and correlating the one or more numerical lists to the existing lists of advertisement categories; means for aggregating each of the relevancy lists into a single list of relevancy data; and
,means for selecting and displaying advertisements on the web-page based on the single list of relevancy data.
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Specification