SYSTEMS AND METHODS FOR ENGAGING AN AUDIENCE IN A CONVERSATIONAL ADVERTISEMENT
First Claim
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1. A system for engaging an audience in a conversational advertisement, wherein the system includes a processor and a memory, the system comprising:
- a conversation module implemented by the processor and configured to;
receive an indication to present a conversational advertisement to a member of an audience;
identify a conversational advertisement to present to the member of the audience;
convey a first message of the conversational advertisement to the member of the audience of the conversational advertisement;
process spoken words from audio data representing a verbal response to the first message from the member of the audience; and
determine a response to convey to the member of the audience,wherein the response is determined based at least in part on the spoken words from the audio data representing the verbal response to the first message from the member of the audience,a speech recognition module implemented by the processor and configured to;
receive audio data representing the verbal response of the member of the audience to the first message of the conversational advertisement; and
identify spoken words from the audio data representing the verbal response to the first message from the member of the audience, anda text-to-speech module implemented by the processor and configured to;
convert the response to convey, to the member of the audience, audio data to be played to the member of the audience.
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Abstract
A system and method are described for engaging an audience in a conversational advertisement. A conversational advertising system converses with an audience using spoken words. The conversational advertising system uses a speech recognition application to convert an audience'"'"'s spoken input into text and a text-to-speech application to transform text of a response to speech that is to be played to the audience. The conversational adverting system follows an advertisement script to guide the audience in a conversation.
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Citations
20 Claims
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1. A system for engaging an audience in a conversational advertisement, wherein the system includes a processor and a memory, the system comprising:
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a conversation module implemented by the processor and configured to; receive an indication to present a conversational advertisement to a member of an audience; identify a conversational advertisement to present to the member of the audience; convey a first message of the conversational advertisement to the member of the audience of the conversational advertisement; process spoken words from audio data representing a verbal response to the first message from the member of the audience; and determine a response to convey to the member of the audience, wherein the response is determined based at least in part on the spoken words from the audio data representing the verbal response to the first message from the member of the audience, a speech recognition module implemented by the processor and configured to; receive audio data representing the verbal response of the member of the audience to the first message of the conversational advertisement; and identify spoken words from the audio data representing the verbal response to the first message from the member of the audience, and a text-to-speech module implemented by the processor and configured to; convert the response to convey, to the member of the audience, audio data to be played to the member of the audience. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method of engaging an audience in a conversational advertisement, wherein the method is performed by a computing system having a processor and a memory, the method comprising:
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identifying, at a server computer, a conversational advertisement to present to an audience via a client device in response to a received indication to present an advertisement, wherein the conversational advertisement is selected from multiple conversational advertisements; conveying, at the server computer, a first message of the conversational advertisement to the client device to be presented to the audience; receiving, at the server computer, audio data from the client device representing a verbal response by the audience to the first message of the conversational advertisement; identifying, at the server computer, spoken words from the audio data representing the verbal response of the audience to the first message; processing, at the server computer, the spoken words from the audio data representing the verbal response of the audience to the first message; determining, at the server computer, a response to convey to the audience via the client device, wherein the response is determined based at least in part on the spoken words from the audio data representing the verbal response of the audience to the first message, and converting, at the server computer, the response to audio data to be played to the audience. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A computer-readable storage device carrying instructions for performing a method of engaging an audience in an advertisement, comprising:
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providing an indication to present an advertisement to a user; receiving a first message of an identified interactive, audio-based advertisement; providing audio data representing a verbal response by the user to the first message of the interactive, audio-based advertisement; receiving a response to provide to the user, wherein the response is determined based at least in part on spoken words identified from the audio data representing the verbal response of the user to the first message; and performing an action based on the received response, wherein the response is related to the audio data representing the verbal response of the user to the first message. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification