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Methods, Systems and Apparatuses for Analyzing and Comparing Return on Investment Performance of Marketing Channels in Integrated Marketing Campaigns

  • US 20140067526A1
  • Filed: 08/28/2012
  • Published: 03/06/2014
  • Est. Priority Date: 08/28/2012
  • Status: Abandoned Application
First Claim
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1. A method, comprising:

  • collecting by a specially programmed computer system over a time period, cost data for a marketing campaign for an offering of a vendor, the marketing campaign including at least two providers being from at least one marketing venue in at least one marketing channel, the at least two providers making marketing communications for the offering in the marketing campaign;

    collecting by the specially programmed computer system from a revenue data system in near real time, over the time period, revenue data for the offering generated by the marketing campaign;

    obtaining, by the specially programmed computer system, a profit margin on at least a vendor level of granularity;

    grouping, by the specially programmed computer system, of the cost data and the revenue data into categories for at least one desired level of granularity and separating any revenue data that cannot be grouped as ungrouped revenue data;

    pulling, in near real time from a web analytics system, web site usage data about the impact of the marketing communications on a website relating to the offering;

    correlating, by the specially programmed computer system, the web site usage data with the ungrouped revenue data to group the ungrouped revenue data into the categories for the at least one desired level of granularity;

    determining, by the specially programmed computer system, from the grouped cost data and grouped revenue data and the profit margin, returns on investment (“

    ROI'"'"'s”

    ) at the at least one desired level of granularity; and

    displaying, on a display in communication with by the specially programmed computer system, the determined ROI'"'"'s on at the at least one desired level of granularity.

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