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SYSTEMS AND METHODS FOR PRECISION RETAILING

  • US 20140067530A1
  • Filed: 08/29/2012
  • Published: 03/06/2014
  • Est. Priority Date: 08/29/2012
  • Status: Abandoned Application
First Claim
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1. A processor-implemented method comprising:

  • detecting a mobile interaction event corresponding to a user of a mobile device currently accessing product-related content;

    persisting real-time interaction data associated with me mobile interaction event to an interaction data table in real-time, the real-time interaction data including current time information, current user location information, and interaction event information describing the product-related content accessed by the user;

    accessing, from one or more ancillary data tables, ancillary data populated into the ancillary data tables at periodic time intervals, the ancillary data including user profile information associated with the user and product information associated with a product described in the product-related content; and

    generating, using one or more processors, real-time user context information, based on the real-time interaction data included in the interaction data table and the ancillary data included in the ancillary data tables.

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