SYSTEMS AND METHODS FOR PRECISION RETAILING
First Claim
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1. A processor-implemented method comprising:
- detecting a mobile interaction event corresponding to a user of a mobile device currently accessing product-related content;
persisting real-time interaction data associated with me mobile interaction event to an interaction data table in real-time, the real-time interaction data including current time information, current user location information, and interaction event information describing the product-related content accessed by the user;
accessing, from one or more ancillary data tables, ancillary data populated into the ancillary data tables at periodic time intervals, the ancillary data including user profile information associated with the user and product information associated with a product described in the product-related content; and
generating, using one or more processors, real-time user context information, based on the real-time interaction data included in the interaction data table and the ancillary data included in the ancillary data tables.
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Abstract
According to various embodiments, a mobile interaction event corresponding to a user of a mobile device currently accessing product-related content may be detected. Thereafter, real-time interaction data associated with the mobile interaction event is persisted to an interaction data table in real-time. Further, ancillary data may be accessed from one or more ancillary data tables. The ancillary data may be persisted into the ancillary data tables at periodic time intervals. Real-time user context information may be generated, based on the real-time interaction data included in the interaction data table and the ancillary data included in the ancillary data tables.
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Citations
20 Claims
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1. A processor-implemented method comprising:
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detecting a mobile interaction event corresponding to a user of a mobile device currently accessing product-related content; persisting real-time interaction data associated with me mobile interaction event to an interaction data table in real-time, the real-time interaction data including current time information, current user location information, and interaction event information describing the product-related content accessed by the user; accessing, from one or more ancillary data tables, ancillary data populated into the ancillary data tables at periodic time intervals, the ancillary data including user profile information associated with the user and product information associated with a product described in the product-related content; and generating, using one or more processors, real-time user context information, based on the real-time interaction data included in the interaction data table and the ancillary data included in the ancillary data tables. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An apparatus comprising a context calculation module configured to:
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detect a mobile interaction event corresponding to a user of a mobile device currently accessing product-related content; persist real-time interaction data associated with the mobile interaction event to an interaction data table in real-time, the real-time interaction data including current time information, current user location information, and interaction event information describing the product-related content accessed by the user; access, from one or more ancillary data tables, ancillary data persisted into the ancillary data tables at periodic time intervals, the ancillary data including user profile information associated with the user and product information associated with a product described in the product-related content; and generate, using one or more processors, real-time user context information, based on the real-time interaction data included in the interaction data table and the ancillary data included in the ancillary data tables. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18)
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19. A non-transitory machine-readable storage medium having embodied thereon instructions executable by one or more machines to perform operations comprising:
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detecting a mobile interaction event corresponding to a user of a mobile device currently accessing product-related content; persisting real-time interaction data associated with the mobile interaction event to an interaction data table in real-time, the real-time interaction data including current time information, current user location information, and interaction event information describing the product-related content accessed by the user; accessing, from one or more ancillary data tables, ancillary data, populated into the ancillary data tables at periodic time intervals, the ancillary data including user profile information associated with the user and product information associated with a product described in the product-related content; and generating real-time user context information, based on the real-time interaction data included in the interaction data table and the ancillary data included in the ancillary data tables. - View Dependent Claims (20)
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Specification