USE OF PERSONAL PREFERENCES TO CONTROL PRESENTATION OF ADVERTISEMENTS
First Claim
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1. A method of controlling the display of advertisements comprising:
- utilizing a networked computing device having a processing device and a memory device, the memory device storing information that, when executed by the processing device, causes the processing device to;
provide a graphical interface for a user to create and manage a personal profile, wherein the personal profile is enabled to receive information from the user about the user'"'"'s purchase behaviors, the user'"'"'s interest in categories of products and services and the user'"'"'s brands of interest; and
store the personal profile information in a networked database.
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Abstract
This disclosure relates to a software-based system and method for management and display of advertisements based on personal preference information.
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Citations
3 Claims
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1. A method of controlling the display of advertisements comprising:
utilizing a networked computing device having a processing device and a memory device, the memory device storing information that, when executed by the processing device, causes the processing device to; provide a graphical interface for a user to create and manage a personal profile, wherein the personal profile is enabled to receive information from the user about the user'"'"'s purchase behaviors, the user'"'"'s interest in categories of products and services and the user'"'"'s brands of interest; and store the personal profile information in a networked database. - View Dependent Claims (2, 3)
Specification