Concept-level User Intent Profile Extraction and Applications
First Claim
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1. A method comprising:
- extracting an intent profile of a user based on activities executed and information shared on a social media site by the user, wherein extracting the intent profile comprises;
identifying structured user data from the social media site;
identifying user activities exclusively on the social media site;
identifying user activities involving the Internet;
identifying incoming likes, sharing, recommendation on the social media site;
identifying user searches;
determining a social graph and connections of the user; and
determining a weighted cluster and sub-graph of a global concept graph, wherein the global concept graph comprises nodes that are concepts, and edges that are relationships among such concepts; and
determining a user intent from the intent profile of the user.
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Abstract
Methods and systems for extracting intents and intent profiles of users, as inferred from the different activities they execute and data they share on social media sites, and then (i) monetization of such intents via targeted advertisements, and (ii) enhancement of user experience via organization of their contact lists and conversations and posts based on their content and conceptual context.
132 Citations
31 Claims
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1. A method comprising:
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extracting an intent profile of a user based on activities executed and information shared on a social media site by the user, wherein extracting the intent profile comprises; identifying structured user data from the social media site; identifying user activities exclusively on the social media site; identifying user activities involving the Internet; identifying incoming likes, sharing, recommendation on the social media site; identifying user searches; determining a social graph and connections of the user; and determining a weighted cluster and sub-graph of a global concept graph, wherein the global concept graph comprises nodes that are concepts, and edges that are relationships among such concepts; and determining a user intent from the intent profile of the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31)
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Specification