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SYSTEM AND METHOD FOR PROVIDING OFFER ENGINEERING

  • US 20140067553A1
  • Filed: 08/30/2013
  • Published: 03/06/2014
  • Est. Priority Date: 08/30/2012
  • Status: Abandoned Application
First Claim
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1. A computer implemented system for providing offer engineering, the system comprising:

  • an offer analysis and decision module, comprising computer-executable code stored in non-volatile memory,a variable module, comprising computer-executable code stored in non-volatile memory,a processor, anda communications means,wherein said offer analysis and decision module, said variable module, said processor, and said communications means are operably connected and are configured to;

    receive a selection of one or more priorities from a client, wherein said one or more priorities are related to a promotional offer;

    provide the client with objective setting prioritization guidelines based on one or more variables associated with the promotional offer;

    refine said selection of one or more priorities based on input from said client;

    provide options to the client regarding the selection of a target audience for the promotional offer;

    receive selection of the target audience from the client;

    dissect the promotional offer into a hierarchy of variables;

    analyze said hierarchy of variables;

    generate a score report based on said hierarchy of variables;

    generate offer decision advice, wherein said offer decision advice is based at least in part on said score report; and

    provide said offer decision advice to said client.

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