PUSHING SPECIFIC CONTENT TO A PREDETERMINED WEBPAGE
First Claim
1. A method for pushing specific content for text content on a predetermined webpage, comprising:
- subjecting the text content on a predetermined webpage to emotional analysis;
determining a matching degree between a result of the emotional analysis and an emotion expressed by the specific content to be pushed; and
responding to the determined matching degree that satisfies a predetermined condition, combining at least a part of the text content with the specific content to be pushed, thereby forming pushing content specific for users.
1 Assignment
0 Petitions
Accused Products
Abstract
A method and an apparatus for pushing specific content for a predetermined webpage, and a website server. The method for pushing specific content for text content on a predetermined webpage comprises: subjecting text content on a predetermined webpage to emotional analysis; determining a matching degree between a result of the emotional analysis and an emotion expressed by specific content to be pushed; and responding to that the matching degree determined above satisfies a predetermined condition, combining a part of the text content with the specific content to be pushed, thereby forming content to be pushed specific for users. By using the technology of the present invention, user can be avoided from feeling disgust for content to be pushed and accuracy of push can be enhanced.
-
Citations
17 Claims
-
1. A method for pushing specific content for text content on a predetermined webpage, comprising:
-
subjecting the text content on a predetermined webpage to emotional analysis; determining a matching degree between a result of the emotional analysis and an emotion expressed by the specific content to be pushed; and responding to the determined matching degree that satisfies a predetermined condition, combining at least a part of the text content with the specific content to be pushed, thereby forming pushing content specific for users. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. A method for pushing specific content for text content on a predetermined webpage, comprising:
-
subjecting both text content on a predetermined webpage and a reply text to the content to emotional analysis; determining a matching degree between a result of the emotional analysis of the reply text and a result of the emotional analysis of text content and a matching degree between the result of emotional analysis of the reply text and an emotion expressed by the specific content to be pushed, thereby obtaining a first matching degree and a second matching degree; and in response to that the first matching degree and the second matching degree determined satisfying a predetermined condition, combining a part of the reply text with the specific content to be pushed to form pushing content specific for users. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15)
-
-
16. An apparatus for pushing specific content for text content on a predetermined webpage comprising:
-
an emotional analysis unit configured to subject both text content on a predetermined webpage and reply text to emotional analysis; a matching degree determination unit configured to determine a matching degree between a result of emotional analysis of the reply text and an emotion expressed by specific content and a matching degree between a result of emotional analysis of the text content and an emotion expressed by specific content to be pushed, there by obtaining a first matching degree and a second matching degree; and a pushing unit configured to combine a part of the reply text with the specific content to be pushed, in response to the first matching degree and the second matching degree that satisfy a predetermined condition, thereby forming content to be pushed specific for users.
-
-
17. A non-transitory computer readable article of manufacture tangibly embodying computer readable instructions which, when executed, cause a computer to carry out the steps of a method comprising:
-
subjecting the text content on a predetermined webpage to emotional analysis; determining a matching degree between a result of the emotional analysis and an emotion expressed by the specific content to be pushed; and responding to the determined matching degree that satisfies a predetermined condition, combining at least a part of the text content with the specific content to be pushed, thereby forming pushing content specific for users.
-
Specification