Method and Apparatus for Selection of Advertisements to Fill a Commercial Break of an Unknown Duration
First Claim
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1. A method comprising:
- receiving a user input requesting an event to be displayed;
playing out said requested event;
identifying a type of said requested event;
estimating a duration of a next commercial break occurring in said requested event according to said type;
selecting at least one advertisement having a duration corresponding to said estimated duration of said next commercial break; and
playing out said at least one advertisement.
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Abstract
In one embodiment, a method includes: receiving a user input requesting an event to be displayed; playing out the requested event; identifying a type of the requested event; estimating a duration of a next commercial break occurring in the requested event according to the type; selecting at least one advertisement having a duration corresponding to the estimated duration of the next commercial break; and playing out the at least one advertisement. Related systems, apparatus and methods are also described.
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Citations
31 Claims
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1. A method comprising:
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receiving a user input requesting an event to be displayed; playing out said requested event; identifying a type of said requested event; estimating a duration of a next commercial break occurring in said requested event according to said type; selecting at least one advertisement having a duration corresponding to said estimated duration of said next commercial break; and playing out said at least one advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A client device comprising:
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a receiver operable to receive a user input requesting an event to be displayed; a decoder operable to play out said requested event; an advertisement system operable to; identify a type of said requested event; estimate a duration of a next commercial break occurring in said requested event according to said type; and select at least one advertisement having a duration corresponding to said estimated duration of said next commercial break; and wherein said decoder is further operable to play out said at least one advertisement.
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30. A client device comprising:
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means for receiving a user input requesting an event to be displayed; means for playing out said requested event; means for identifying a type of said requested event; means for estimating a duration of a next commercial break occurring in said requested event according to said type; means for selecting at least one advertisement having a duration corresponding to said estimated duration of said next commercial break; and wherein said means for playing out is further for playing out said at least one advertisement.
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31. One or more computer readable tangible storage media encoded with software comprising computer executable instructions and when software is executed operable to:
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receive a user input requesting an event to be displayed; play out said requested event; identify a type of said requested event; estimate a duration of a next commercial break occurring in said requested event according to said type; select at least one advertisement having a duration corresponding to said estimated duration of said next commercial break; and play out said at least one advertisement.
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Specification