VISUALIZATION OF USER SENTIMENT FOR PRODUCT FEATURES

• US 20140071134A1
• Filed: 09/11/2012
• Published: 03/13/2014
• Est. Priority Date: 09/11/2012
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Mass, Yosi, Roitman, Haggai
• Granted Patent: US 9,105,036 B2
• Time in Patent Office: Days
• US Class Current: 345/440
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Method, system, and computer program product are provided for visualization of user sentiment for one or more product features. The method may include: providing one or more product image templates, a product image template having a location representing a product feature; obtaining an aggregated sentiment score for a product feature from user generated content; mapping the aggregated sentiment score to a score visualization on a visualization scale; and representing the location in the product image template relating to the product feature with the score visualization for the aggregated sentiment score to provide a visualization of the product. The method may also include: collecting one or more text expressions from user generated content relating to a product feature; representing one or more text expressions in relation to the product feature in the product image template.

Claims

1. A computer-implemented method for visualization of user sentiment for one or more product features, comprising:

providing one or more product image templates, a product image template having a location representing a product feature;

obtaining an aggregated sentiment score for a product feature from user generated content;

mapping the aggregated sentiment score to a score visualization on a visualization scale; and

representing the location in the product image template relating to the product feature with the mapped score visualization for the aggregated sentiment score to provide a visualization of the product.

2. The method as claimed in claim 1, including:

collecting user generated content;

obtaining multiple sentiment scores for a product feature.

3. The method as claimed in claim 1, wherein the sentiment score is a polarity score in a given range between positive and negative sentiments.

4. The method as claimed in claim 1, including:

collecting one or more text expressions from user generated content relating to a product feature;

representing one or more text expressions in relation to the product feature in the product image template.

5. The method as claimed in claim 4, including:

selecting one or more most appropriate text expressions for a product feature for representing in the product image template.

6. The method as claimed in claim 1, wherein the product image templates form a three-dimensional or a two-dimensional representation of the product.

7. The method as claimed in claim 6, including:

providing user navigation for the product representation to move around the product and to view product features.

8. The method as claimed in claim 1, wherein product features are located on the product image templates by labeled anchors.

9. The method as claimed in claim 1, wherein text expressions are displayed when selected at a product feature of the product image template.

10. The method as claimed in claim 1, wherein the location in a product image template representing a product feature is an area of the product image template in which the product feature is provided.

11. The method as claimed in claim 1, wherein the location in a product image template representing a product feature is a call-out area with a pointer to the location of the product feature in the product image template.

12. The method as claimed in claim 1, including:

a product image template having a location representing the whole product;

obtaining an aggregated sentiment score for the product from user generated content;

mapping the aggregated sentiment score to a score visualization on a visualization scale; and

representing the location in the product image template relating to whole product with the score visualization for the aggregated sentiment score.

13. The method as claimed in claim 1, wherein a visualization scale is one of the group of:

a range of colors, a range of color shades, a range of bar heights, other representation showing a range between positive and negative.

14. A computer program product for visualization of user sentiment for one or more product features, the computer program product comprising:

a computer readable non-transitory storage medium having computer readable program code embodied therewith, the computer readable program code comprising;

computer readable program code configured to;

provide one or more product image templates, a product image template having a location representing a product feature;

obtain an aggregated sentiment score for a product feature from user generated content;

map the aggregated sentiment score to a score visualization on a visualization scale; and

represent the location in the product image template relating to the product feature with the mapped score visualization for the aggregated sentiment score to provide a visualization of the product.

15. A system for visualization of user sentiment for one or more product features, comprising:

a processor;

a template retrieving component for providing one or more product image templates, a product image template having a location representing a product feature;

an aggregating component for obtaining an aggregated sentiment score for a product feature from user generated content;

a visualization mapping component for mapping the aggregated sentiment score to a score visualization on a visualization scale; and

a template visualizing component for representing the location in the product image template relating to the product feature with the score visualization for the aggregated sentiment score to provide a visualization of the product.

16. The system as claimed in claim 15, including:

a user generated content mining and analyzing component for collecting user generated content;

a polarity score generating component for generating multiple sentiment scores for a product feature.

17. The system as claimed in claim 15, including:

an expression collecting component for collecting one or more text expressions from user generated content relating to a product feature;

an expression adding component for representing one or more text expressions in relation to the product feature in the product image template.

18. The system as claimed in claim 17, including:

an expression selecting component for selecting one or more most appropriate text expressions for a product feature for representing in the product image template.

19. The system as claimed in claim 15, including:

a navigation component for providing user navigation for the product representation provided by the product image templates to move around the product and to view product features.

20. The system as claimed in claim 15, including a hover component wherein text expressions are displayed when selected at a product feature of the product image template.

21. The system as claimed in claim 15, including:

a product image template having a location representing the whole product;

wherein

the aggregating component is for obtaining an aggregated sentiment score for the product from user generated content;

the visualization mapping component is for mapping the aggregated sentiment score to a score visualization on a visualization scale; and

the template visualizing component is for representing the location in the product image template relating to whole product with the score visualization for the aggregated sentiment score.