PRIZE-BASED DIGITAL ADVERTISING SYSTEM

• US 20140073410A1
• Filed: 09/08/2013
• Published: 03/13/2014
• Est. Priority Date: 09/08/2012
• Status: Active Grant

• Current Assignee: I2W Tampa Bay, LLC
• Original Assignee: Priatek LLC
• Inventors: Ramos, Jeremy, Bharvirkar, Milind S.
• Granted Patent: US 9,205,325 B2
• Time in Patent Office: Days
• US Class Current: 463/25
• CPC Class Codes: A63F 13/00 Video games, i.e. games using an electronically generated display having two or more dimensions gaming systems which provide a financial reward G07F17/32
• CPC Class Codes: A63F 13/27 characterised by a large display in a public venue, e.g. in a movie theatre, stadium or game arena
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 13/792 for payment purposes, e.g. monthly subscriptions
• CPC Class Codes: G06Q 30/0209 Incentive being awarded or redeemed in connection with the playing of a video game
• CPC Class Codes: G07F 17/3255 Incentive, loyalty and/or promotion schemes, e.g. comps, gaming associated with a purchase, gaming funded by advertisements

Abstract

Systems and methods can support a prize-based digital advertising system. The system can receive advertising material associated with an offering from an advertiser. The advertising materials may be presented on one or more public display devices associated with a client system. Game play opportunities associated with the advertising material and the offering may be presented on the one or more public display devices. The client system can support game play by a user at the one or more public display devices. The user may be provided with a discount towards purchasing the offering. The user may also be provided the offering as a prize in response to achieving specified game play performance such as winning or placing within a tournament.

Claims

1. A computer-implemented method comprising:

receiving, from an advertiser, advertising material at a prize-based digital advertising system where the advertising material is associated with an offering from the advertiser;

presenting the advertising material on one or more public video displays coupled to a prize-based digital advertising client associated with the prize-based digital advertising system;

presenting, on the one or more public video displays, game play opportunities where the offering is available as a prize;

supporting game play by a user on the prize-based digital advertising client; and

providing the prize to the user in response to the user achieving a specified level of game play performance.

2. The computer-implemented method of claim 1, wherein the prize-based digital advertising client comprises a kiosk or digital signage platform.

3. The computer-implemented method of claim 1, wherein the game play opportunities comprise one or more games of skill.

4. The computer-implemented method of claim 1, further comprising providing the user with a discount towards purchasing the offering, wherein the discount towards purchasing the offering comprises a discount valued according to a random sweepstake.

5. The computer-implemented method of claim 1, further comprising supporting immediate purchase of the offering via the prize-based digital advertising client.

6. The computer-implemented method of claim 1, further comprising supporting immediate purchase of the offering and fulfillment of the offering via a vending machine associated with the prize-based digital advertising client.

7. The computer-implemented method of claim 1, further comprising establishing an account for the user associated with the game play.

8. The computer-implemented method of claim 1, further comprising presenting survey question to the user before, during, or after the game play.

9. The computer-implemented method of claim 1, further comprising supporting a flexible marketing fee model or a flexible game play subsidy model.

10. The computer-implemented method of claim 1, wherein achieving the specified level of game play performance comprises achieving a specified ranking within a game play tournament against other users.

11. A prize-based digital advertising system, comprising:

one or more processing units, one or more public display devices, and one or more processing modules, wherein the prize-based digital advertising system is configured by the one or more processing modules to;

receive advertising material associated with an offering from an advertiser;

present the advertising material on the one or more public display devices;

present, on the one or more public display devices, game play opportunities associated with the advertising material and the offering;

support game play by a user; and

provide the offering to the user as a prize in response to the user achieving a specified level of game play performance.

12. The prize-based digital advertising system of claim 11, wherein the prize-based digital advertising client comprises a kiosk or digital signage platform.

13. The prize-based digital advertising system of claim 11, wherein the game play opportunities comprise one or more video games.

14. The prize-based digital advertising system of claim 11, wherein the prize-based digital advertising system is further configured by the one or more processing modules to provide the user with a discount towards purchasing the offering.

15. The prize-based digital advertising system of claim 11, wherein the prize-based digital advertising system is further configured by the one or more processing modules to support immediate purchase of the offering by the user.

16. The prize-based digital advertising system of claim 11, wherein the prize-based digital advertising system is further configured by the one or more processing modules to support immediate purchase of the offering and fulfillment of the offering via a vending machine associated with the prize-based digital advertising client.

17. The prize-based digital advertising system of claim 11, wherein the prize-based digital advertising system is further configured by the one or more processing modules to support establishing an account for the user associated with the game play.

18. The prize-based digital advertising system of claim 11, wherein the prize-based digital advertising system is further configured by the one or more processing modules to present survey question to the user before, during, or after the game play.

19. The prize-based digital advertising system of claim 11, wherein achieving the specified level of game play performance comprises achieving a specified ranking within a game play tournament against other users.

20. A computer program product, comprising:

a non-transitory computer-readable medium having computer-readable program code embodied therein that, when executed by one or more computing devices, perform a method comprising;

receiving advertising material associated with an offering from an advertiser;

presenting the advertising material on one or more public video displays coupled to a prize-based digital advertising client associated with a prize-based digital advertising system;

presenting, on the one or more public video displays, game play opportunities associated with the advertising material and the offering;

supporting game play by a user on the prize-based digital advertising client;

providing the user with a discount towards purchasing the offering wherein the discount value is established according to a random sweepstake; and

providing the offering to the user as a prize in response to the user achieving a specified ranking within a game play tournament against other users.