AUGMENTING PROGRESSIVE PROFILE STATES WITH EXTERNAL DATA SOURCES

• US 20140074550A1
• Filed: 09/13/2012
• Published: 03/13/2014
• Est. Priority Date: 09/13/2012
• Status: Abandoned Application

• Current Assignee: Clickability, Inc. (Upland Software, Inc.)
• Original Assignee: Limelight Networks, Inc.
• Inventors: Chourey, Deepesh
• Application Number:
  US13/614,582
• Publication Number:
  US 20140074550A1
• Time in Patent Office: Days
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method for using an external login procedure to track interactions on a website includes detecting an interaction between a web server and a user device including a request for login credentials of the user; receiving a transmission that includes information provided by a remotely-located external data source in response to the external data source verifying the login credentials, the information including a user identifier, and information associated with the user that is stored at the external data source; accessing a user profile in a profile database using the user identifier, where profiles have a hierarchy of profile states based at least in part on an amount of information provided by each user; storing the information in the user profile; and determining whether the profile state associated with the user profile should be changed based on the information associated with the user.

Claims

1. A method for using an external login procedure to track interactions between a user and a website while analyzing the user'"'"'s progress towards a qualified interaction state associated with the website, the method comprising:

detecting an interaction between a web server and a user device, using a processor, wherein;

the web server provides information associated with the website to the user device; and

the interaction between the web server and the user device includes a request for login credentials of the user;

receiving a transmission at a port associated with the web server, wherein;

the transmission includes information provided by an external data source in response to the external data source verifying the login credentials;

the external data source is remotely located from the web server;

the information comprises;

a user identifier, and

information associated with the user that is stored at the external data source;

accessing, using the processor, a user profile in a profile database using the user identifier, wherein;

the profile database stores a plurality of user profiles; and

each of the plurality of user profiles is associated with at least one of a hierarchy of profile states;

the at least one of the hierarchy of profile states associated with each user profile is based at least in part on an amount of information provided by each user associated with each user profile;

storing, using the processor, the information associated with the user in the user profile;

determining, using the processor, whether the profile state associated with the user profile should be changed, based on the information associated with the user;

storing, using the processor, additional interactions between the web server and the user device in the user profile;

changing, using the processor, a lead score in the user profile based on the additional interactions;

determining, using the processor, that the lead score exceeds a threshold; and

elevating, using the processor, the profile state of the user profile.

2. The method for using an external login procedure to track interactions between a user and a website while analyzing the user'"'"'s progress towards a qualified interaction state associated with the website as in claim 1, further comprising:

designating website content stored at the web server as being available only to users associated with user profiles that are associated with a specific one of the hierarchy of profile states; and

determining that the profile state associated with the user profile should be changed to the specific one of the hierarchy of profile states, based on the information associated with the user; and

providing the website content to the user device.

3. The method for using an external login procedure to track interactions between a user and a website while analyzing the user'"'"'s progress towards a qualified interaction state associated with the website as in claim 1, further comprising:

redirecting the user device to a server associated with the external data source; and

receiving, at the web server, an authentication of the user credentials by the server associated with the external data source.

4. The method for using an external login procedure to track interactions between a user and a website while analyzing the user'"'"'s progress towards a qualified interaction state associated with the website as in claim 1, further comprising:

accessing code stored at the web server to generate a web form;

sending the web form to the user device;

receiving the user credential via the web form;

sending the user credentials from the web server to a server associated with the external data source; and

receiving, at the web server, an authentication of the user credentials from the server associated with the external data source.

6. The method for using an external login procedure to track interactions between a user and a website while analyzing the user'"'"'s progress towards a qualified interaction state associated with the website as in claim 1, wherein the user identifier comprises an email address.

7. The method for using an external login procedure to track interactions between a user and a website while analyzing the user'"'"'s progress towards a qualified interaction state associated with the website as in claim 1, wherein the user identifier comprises an ID number assigned by the external data source.

8. The method for using an external login procedure to track interactions between a user and a website while analyzing the user'"'"'s progress towards a qualified interaction state associated with the website as in claim 1, wherein the external data source stores user profiles user in a social media application.

9. The method for using an external login procedure to track interactions between a user and a website while analyzing the user'"'"'s progress towards a qualified interaction state associated with the website as in claim 1, further comprising:

determining that the information associated with the user comprises external interests associated with the external data source;

associating the external interests with a plurality of website interests; and

tailoring a layout of the website based on the website interests.

10. The method for using an external login procedure to track interactions between a user and a website while analyzing the user'"'"'s progress towards a qualified interaction state associated with the website as in claim 1, wherein the information associated with the user comprises business information associated with the user.

5. (canceled)

11. A system for using an external login interface to track interactions between a user and a website and to analyze the user'"'"'s progress towards a qualified interaction state associated with the website, the system comprising:

a processor;

a web server that stores information associated with the website and provides the information associated with the website to user devices;

one or more ports that receive transmissions between the web server and a plurality of user devices, wherein the transmissions comprise;

an interaction between the web server and a user device, comprising;

the information associated with the website; and

a request for login credentials of the user; and

a transmission including information provided by an external data source, wherein;

the transmission is received in response to the external data source verifying the login credentials;

the external data source is remotely located from the web server; and

the information comprises;

a user identifier, and

information associated with the user that is stored at the external data source; and

a profile database that stores a plurality of user profiles, wherein;

each of the plurality of user profiles is associated with at least one of a hierarchy of profile states;

the at least one of the hierarchy of profile states associated with each user profile is based at least in part on an amount of information provided by each user associated with each user profile;

the plurality of user profiles comprises a user profile;

the information associated with the user is stored in the user profile;

additional interactions between the web server and the user device are stored in the user profile by the processor;

a lead score in the user profile is chanced by the processor based on the additional interactions;

the processor determines that the lead score exceeds a threshold; and

the processor elevates the profile state of the user profile.

12. The system for using an external login interface to track interactions between a user and a website and to analyze the user'"'"'s progress towards a qualified interaction state associated with the website as in claim 11, wherein the information further comprises data from the external data source that is mapped to one or more interests maintained by the website.

13. The system for using an external login interface to track interactions between a user and a website and to analyze the user'"'"'s progress towards a qualified interaction state associated with the website as in claim 11, wherein the webserver is configured to:

determine that additional profile information is required from the user device to elevate the profile state; and

send a request to the user device for the additional profile information.

14. The system for using an external login interface to track interactions between a user and a website and to analyze the user'"'"'s progress towards a qualified interaction state associated with the website as in claim 11, wherein the lead score is changed based on receiving the information from the external data source.

15. The system for using an external login interface to track interactions between a user and a website and to analyze the user'"'"'s progress towards a qualified interaction state associated with the website as in claim 11, wherein the web server is further configured to:

receive, using the one or more ports, business information based on an IP address associated with the visitor;

storing the business information in the user profile; and

tailoring a section of content on the website based on the business information.

16. The system for using an external login interface to track interactions between a user and a website and to analyze the user'"'"'s progress towards a qualified interaction state associated with the website as in claim 11, wherein the web server is further configured to request additional information from the visitor in response to an attempt by the visitor to access website content that is tagged at a profile state that is higher than the profile state of the user profile.

17. A method for tracking a visitor to a website using a login service provided by an external data source over a plurality of distinct web sessions, the method comprising:

during a first web session;

receiving, at a port of a web server, a first transmission from a user device;

causing credentials associated with the visitor to be sent to the external data source for authentication;

receiving a visitor identifier from the external data source;

associating, using a processor, the visitor identifier with an internal profile stored locally at the web server; and

storing, using the processor, one or more interactions between the user device and the webserver in the internal profile, wherein the interactions take place during the first web session; and

during a second web session;

receiving, at the port of the web server, a second transmission from the user device;

receiving a visitor identifier from the external data source;

accessing, using the processor the internal profile using the visitor identifier;

storing, using the processor, one or more additional interactions between the user device and the webserver in the internal profile, wherein the additional interactions take place during the second web session;

changing, using the processor, a lead score in the internal profile based on the additional interactions;

determining, using the processor, that the lead score exceeds a threshold; and

elevating, using the processor, a profile state of the internal profile.

18. The method for tracking a visitor to a website using a login service provided by an external data source over a plurality of distinct web sessions as in claim 17, wherein the first web session and the second web session are separated in time by at least one hour.

19. The method for tracking a visitor to a website using a login service provided by an external data source over a plurality of distinct web sessions as in claim 17, wherein the web server and the external data source are geographically remotely located.

20. The method for tracking a visitor to a website using a login service provided by an external data source over a plurality of distinct web sessions as in claim 19, wherein the web server and the external data source are separated by a distance of at least 1 mile.