MARKETING CAMPAIGN APPLICATION FOR MULTIPLE ELECTRONIC DISTRIBUTION CHANNELS

• US 20140074594A1
• Filed: 06/25/2013
• Published: 03/13/2014
• Est. Priority Date: 09/07/2012
• Status: Active Grant

• Current Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Original Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Inventors: Chomsky, Mara K., Greenspan, David M., Schochet, Randi, Vakil, Elizabeth K.
• Granted Patent: US 9,514,484 B2
• Time in Patent Office: Days
• US Class Current: 705/14.45
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A system is disclosed for allowing a merchant to create offers for distribution via multiple distribution channels. The distribution channels may include social media networks and location based services. The method may include receiving offer parameters for generating the offer, generating offer data based on the offer parameters and merchant transaction data, and determining data subsets of the offer data for distribution through multiple electronic distribution channels. The systems and methods may include associating a transaction account of the account holder with the offer, monitoring a transaction of the transaction account, comparing with a criterion governing the offer, and generating a report for the merchant. The report may include various metrics of the offer, such as return on investment, tracking information on the number of repeat customers and new customers during an offer period, and may occur approximately real-time with the transaction.

Claims

1. A method comprising:

receiving, by a computer-based system, offer parameters for generating an of associated with a merchant;

generating, by the computer-based system, offer data based on the offer parameters and merchant transaction data, wherein the offer comprises providing the offer to an account holder;

determining, by the computer-based system, a first data subset of the offer data for distribution through a first electronic distribution channel;

determining, by the computer-based system, a second data subset of the offer data for distribution through a second electronic distribution channel,

obtaining, by the computer-based system, transaction data of one or more transactions at the merchant from a third-party institution, wherein the transaction data corresponds to account holder data;

comparing, by the computer-based system, the one or more transactions with a criterion governing the offer; and

generating, by the computer-based system, a report based on the one or more transactions and the account holder data.

2. The method of claim 1, wherein at least one of the first data subset distributed through the first electronic distribution channel is based on the capabilities of the first electronic distribution channel, and wherein the second data subset distributed through the second electronic distribution channel is based on the capabilities of the second electronic distribution channel.

3. The method of claim 1, wherein the first electronic distribution channel and the second electronic distribution channel individually comprise at least one of a merchant website, a social media website, an affiliate website, a partner website, an external vendor, and a mobile device communication.

4. The method of claim 1, further comprising receiving, by the computer-based system, a selection of at least one merchant location for redemption of the offer

5. The method of claim 4, wherein the offer is applied, at the at least one merchant location, to the transaction.

6. The method of claim 1, further comprising receiving, by the computer-based system, a selection of the criterion governing the offer.

7. The method of claim 1, wherein the account holder is selected based on account history of the account holder, and wherein the account history comprises at least one of prior transaction data, loyalty points, reward points, location of prior transactions, past purchases, transaction amount, transaction volume, and account status.

9. The method of claim 1, further comprising determining, by the computer-based system, a location of the account holder based upon at least one of:

a zip code, a GPS signal, a location signal and a submitted location by the account holder.

10. The method of claim 1, wherein reporting information in the report includes at least one of number of the offers transmitted, number of the offers accepted, number of the offers redeemed, total value of the redeemed offers, average size of the transaction involving the offer, and rate of the offer redemption.

11. The method of claim 1, wherein reporting information in the report includes a return on investment, wherein the return on investment is based on a comparison of first transactions during an offer period and second transactions during a non-offer period.

12. The method of claim 1, wherein reporting information in the report includes non-transaction information, and wherein the non-transaction information includes at least one of demographic information of the account holder and social media indicators.

13. The method of claim 1, further comprising at least one of modifying the marketing campaign and generating a second offer based on the reporting information in the report.

14. The method of claim 1, further comprising providing, by the computer-based system, the report to an entity that provides the offer parameters.

8. The method of claim 8, wherein the account holder is selected based on at least one of demographics and a location of the account holder.

15. A system comprising:

a processor for generating an offer,

a tangible, non-transitory memory configured to communicate with the processor,

the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising;

receiving, by the processor, offer parameters for generating an offer associated with a merchant;

generating, by the processor, offer data based on the offer parameters and merchant transaction data, wherein the offer comprises providing the offer to an account holder;

determining, by the processor, a first data subset of the offer data for distribution through a first electronic distribution channel;

determining, by the processor, a second data subset of the offer data for distribution through a second electronic distribution channel,

obtaining, by the processor, transaction data of one or more transactions at the merchant from a third-party institution, wherein the transaction data corresponds to account holder data;

comparing, by the processor, the one or more transactions with a criterion governing the offer; and

generating, by the processor, a report based on the one or more transactions and the account holder data.

16. The system of claim 15, wherein at least one of the first electronic distribution channel and the second electronic distribution channel comprise at least one of a merchant website, a social media website, an affiliate website, a partner website, an external vendor, and a mobile device communication.

17. The system of claim 15, further comprising receiving, by the processor, a selection of at least one merchant location for redemption of the offer

18. The system of claim 17, wherein the offer is applied, at the at least one merchant location, to the transaction.

19. The system of claim 15, further comprising receiving, by the processor, a selection of the criterion governing the offer.

20. The system of claim 15, wherein the account holder is selected based on account history of the account holder, and wherein the account history comprises at least one of prior transaction data, loyalty points, reward points, location of prior transactions, past purchases, transaction amount, transaction volume, and account status.

21. The system of claim 15, wherein the account holder is selected based on at least one of demographics and a location of the account holder.

22. An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that in response to execution by a computer-based system for generating an offer, cause the computer-based system to perform operations comprising:

receiving, by a computer-based system, offer parameters for generating an offer associated with a merchant;

generating, by the computer-based system, offer data based on the offer parameters and merchant transaction data, wherein the offer comprises providing the offer to an account holder;

determining, by the computer-based system, a first data subset of the offer data for distribution through a first electronic distribution channel;

determining, by the computer-based system, a second data subset of the offer data for distribution through a second electronic distribution channel,

obtaining, by the computer-based system, transaction data of one or more transactions at the merchant from a third-party institution, wherein the transaction data corresponds to account holder data;

comparing, by the computer-based system, the one or more transactions with a criterion governing the offer; and

generating, by the computer-based system, a report based on the one or more transactions and the account holder data.